Vice President of Marketing

Summary

Join Primal Harvest, a leading holistic wellness brand, as their Vice President of Marketing. This key leadership role involves shaping lifecycle marketing strategies, optimizing customer journeys, managing digital products, and overseeing brand strategy for their fast-growing DTC brand. You will define and implement a comprehensive brand strategy, develop and execute lifecycle marketing strategies, provide technical leadership on product management, lead customer data strategy, and define a brand-centric customer service program. The ideal candidate will have 10+ years of experience in lifecycle marketing, product management, or digital marketing leadership within a fast-growth DTC consumer brand and a proven track record of success. This is a remote US-based position (EST hours) with collaboration with the European team.

Requirements

• 10+ years of experience in lifecycle marketing, product management, or digital marketing leadership within a fast-growth DTC consumer brand
• Proven track record of building brand equity, driving customer loyalty, and fostering community engagement
• Deep expertise in lifecycle marketing, email/SMS retention, and customer journey optimization
• Strong understanding of eCommerce, website UX, product management, and digital experience optimization
• Hands-on leader with strategic vision who is also comfortable with tactical execution
• Experience in data-driven customer strategies, including CDP development, segmentation, and personalization
• Strong leadership and collaboration skills to align cross-functional teams and drive innovation
• Analytical mindset with the ability to leverage data, optimize performance, and improve decision-making
• Proficiency with CRM systems, analytics platforms, and marketing tech stacks

Responsibilities

• Define and implement a comprehensive brand strategy that aligns with Primal Harvest’s mission and business objectives. Ensure brand consistency across all customer touchpoints, marketing channels, and product communications
• Develop and execute comprehensive lifecycle marketing strategies aligned with overall business objectives. Leverage data-driven insights to optimize the customer journey and provide strategic leadership to the CRM team, with a dotted line to brand & creative for collaboration
• Provide technical leadership on the product management roadmap. Implement and refine product management processes, improve the tech stack, clean the code base, and reduce technical debt. Ensure cost efficiency and scalability to support future growth
• Lead the development of a customer data strategy and oversee the Customer Data Platform (CDP). Create data-driven dashboards to champion customer insights. Collaborate with the wider marketing and IT teams to ensure data quality, governance, and security, adhering to regulatory standards
• Define and implement a brand-centric customer service program that enhances the overall customer experience. Provide leadership to the Customer Support function, empowering the team with insights, tools, and clear objectives to deliver exceptional customer service
• Oversee CRM and Email marketing to ensure a continued focus on building and optimizing CRM campaigns, improving the post-purchase experience, and leveraging data for segmentation and personalization
• Oversee the Social and Content teams, to ensure all marketing works in an integrated fashion, supporting customer acquisition in organic channels
• Provide strategic leadership to the marketing organization. Drive innovation and collaboration across departments. Identify new growth opportunities, including market expansion in regions such as the UK, CA, and EU. Execute long-term business strategies that promote sustainable growth and competitive differentiation while ensuring alignment with the company’s vision and goals

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability coverage
• 401K with company match
• Health & Wellness Perks
• Flexible working options and team events
• Product Discounts