Growth and Lead Systems Manager

Summary

Join Pearl Talent and work fully remotely as a Growth & Lead Systems Manager for a client redefining local lead generation through automation and AI. You will build scalable growth machines, automate operations, and directly own the top-to-bottom funnel. This role requires managing Google and Meta Ads campaigns, optimizing SEO, building attribution infrastructure, and leveraging AI and automation tools. The ideal candidate has 5+ years of experience in SEO, PPC, or growth roles, proven local lead generation experience, and expertise with various marketing and automation tools. The company offers retention bonuses, an annual retreat, and a growth-driven culture with high autonomy and impact. This is a full-time, 40-hour/week position with flexible holidays.

Requirements

• 5+ years in SEO, PPC, or growth roles
• Proven local lead gen experience (30+ leads/month at CPL < $40)
• Expert-level proficiency with Google Ads, GA4, Tag Manager, and WhatConverts
• Strong automation background using Zapier, Make, or Python
• Experience with landing page builders and CMS platforms (Replit, Webflow, etc.)
• High responsiveness, proactivity, and execution ownership

Responsibilities

• Lead Generation and Paid Media
• Manage Google and Meta Ads campaigns for multiple service properties
• Prioritize campaigns with < $25 CPL and 30+ high-quality leads/month
• Launch, test, and scale PPC campaigns using Search, Performance Max, and Meta Lead Ads
• Build and iterate landing pages with Webflow, Replit, and CMS integrations
• SEO and Site Optimization
• Optimize GBP listings, citations, backlinks, and internal linking for local SEO
• Collaborate with AI tools to deploy and QA optimized content
• Standardize SEO best practices across 60+ sites
• Analytics and Attribution
• Clean and unify data across GA4, Tag Manager, and WhatConverts
• Build attribution infrastructure to track form submissions, calls, and ad conversions
• Implement tracking SOPs and scalable dashboards
• AI and Automation
• Use Zapier, Make, and Python scripts to build growth automations
• Automate repetitive tasks like GBP posting, lead scoring, content deployment
• Contribute to an automation-first playbook for scaling digital properties
• Innovation and Strategy
• Launch Next-Gen AI-powered landing pages and test for viability
• Upsell and optimize existing properties based on lead volume and CPL
• Create SOPs for niche-based SEO and PPC systems

Preferred Qualifications

• Experience in rank-and-rent or high-volume affiliate SEO
• Familiarity with Replit, SynthFlow, Local Falcon, Mangools
• Ability to write and manage lightweight Python scripts for scraping or automation
• Prior experience working with AI agents for content or lead handling

Benefits

• Remote Work: Work from anywhere, fully async-friendly
• PTO: 15 days PTO plus regional holidays
• Direct Mentorship: Daily interaction with the CEO and ownership of core projects
• Growth-Driven Culture: High-stakes, high-output, and built for long-term success
• Autonomy & Impact: Build systems that run without you
• Tech Access: Get hands-on with leading automation and AI tools