Senior Product Manager, Growth

Summary

Join Entrata as a Senior Product Manager – Growth and drive key initiatives to identify, test, and scale growth opportunities across the product ecosystem. This cross-functional role supports product teams in uncovering levers for activation, retention, expansion, and monetization. You will lead the Product-Led Growth (PLG) strategy and build a data-informed, experimentation-focused culture. A strong understanding of analytics, product instrumentation, and technical implementation is essential. If you are passionate about growth, fluent in data, and ready to help transform how Entrata scales its product, this is the ideal role. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor's degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience
• 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work
• Demonstrated experience with AI-native product development, including prompt engineering, LLM evaluation, and the use of AI tools to drive product innovation and improve internal workflows
• Deep experience with analytics platforms and experimentation frameworks
• Technical fluency — able to discuss technical trade-offs with engineers and understand how backend and frontend systems interact
• Strong communication and collaboration skills across technical and non-technical teams
• Experience in a fast-paced, iterative product development environment
• Track record of shipping growth features or experiments that moved key metrics

Responsibilities

• Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization
• Partner with PMs across the organization to support their growth strategies, helping define metrics, identify opportunities, and execute experiments
• Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments
• Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects
• Become an expert in our analytics tooling and guide teams in instrumenting and using data effectively
• Design and prioritize experiments using A/B testing and other iterative methodologies
• Use data to identify friction points in the user journey and develop hypotheses to improve key metrics
• Translate growth ideas into clear, technically feasible product requirements; work closely with engineering to ensure implementation
• Evangelize a growth mindset internally by sharing results, learnings, and best practices
• Monitor key growth metrics and report on the performance of PLG initiatives and broader growth efforts

Preferred Qualifications

• Ability to design multi-step, context-aware prompts with embedded logic for precise and reliable outputs
• Skilled in handling structured and unstructured inputs and optimizing LLM reasoning, retention, and relevance
• Understanding of transformer models, tokenization limits, fine-tuning, and retrieval-augmented generation (RAG) patterns
• Experience building AI-augmented workflows to reduce manual effort, improve accuracy, and integrate human-in-the-loop controls when needed
• Familiarity with chaining LLMs to tools, APIs, vector databases, or code execution environments for dynamic, multi-step tasks
• Ability to identify and mitigate model drift, hallucinations, bias, and inefficiencies through iterative refinement of prompts and architecture
• Proven ability to significantly increase productivity using AI tools across ideation, execution, analysis, and delivery
• Experience launching or scaling product-led growth motions in B2B SaaS environments
• Familiarity with analytics tools such as Amplitude, Segment, Mixpanel, or Looker
• Experience collaborating with data teams to analyze user behavior and identify growth opportunities, with knowledge of PLG frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue)

Benefits

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance
• Comprehensive medical, dental, and vision coverage , including fertility benefits, available for eligible employees and their families
• HSA/FSA options and employer-paid disability benefits provided for eligible employees
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security
• Wellness initiatives promoting physical and mental well-being , access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs
• Family-centric leave policies supporting new parents during significant life events
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits
• Bi-annual swag drops for employees