Growth, CRM Analyst

Summary

Join Trendyol Growth team and contribute to the sustainable growth of Turkey's largest e-commerce company. Design customer segmentations, define business rules, and create optimized journeys to meet business KPIs. Collaborate with product and business teams to improve processes and execute growth opportunities. Automate tracking and communication for various segments. Leverage data analysis and digital analytics tools to drive data-informed decisions. This role offers a hybrid work model, flexible benefits, comprehensive wellbeing support, and personalized training opportunities.

Requirements

• Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
• 3+ years experience in data analysis, project & product management
• Coding skills – ability to code in one or more languages (SQL, Python)
• Communication Skills - Excited to work with different functions within company, creative problem solver  who thrives with ambiguity
• Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Qlikview etc.)
• Strong analytical skills and experience of working with large volumes of data
• Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
• A genuine interest in digital disciplines and stay up to date on trends
• Excellent written and verbal communication skills in English

Responsibilities

• Design segmentation for many different business parties (customer, seller, influencer, cargo company etc. )
• Define business rules for each segment and set targets with business owners
• Create and optimize journeys for each segment and feature to meet the business kpis
• Work with the product team to improve any business process for onboarding or engagement of each segment
• Work with the business owners to design and execute growth opportunities for each segment
• Automate tracking and communication of any feature for any segment

Preferred Qualifications

Marketing automation tools are a plus

Benefits

• A hybrid working model with flexibility — a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model
• A customizable FlexBenefits budget — Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits
• Comprehensive wellbeing support — Take advantage of our extended health package, which includes annual mini health screenings, access to location-based in-house doctors, psychologist and dietitian support, and HPV vaccination coverage
• Personalized training allowance and learning opportunities — Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year