Growth Manager

Summary

Join Wombat Apps as our Growth Manager and make a real impact on millions of lives! This role focuses on driving product and growth marketing strategies for our health and wellness apps. You will develop and execute marketing plans, analyze data to optimize campaigns, and lead product launches. The ideal candidate has 3+ years of experience in product or growth marketing for DTC apps, strong analytical and communication skills, and a passion for health and wellness. We offer a work-from-home lifestyle, competitive salary, and comprehensive benefits.

Requirements

• 3+ years of direct experience in either Product Marketing or Growth Marketing in DTC apps or digital products, and has proficiency in the other
• Strong analytical skills and ability to distill data into insights
• Exceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholders
• Ability to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environment
• A true team spirit and excellent collaboration skills
• Deep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skills

Responsibilities

• Be directly responsible for our app download growth and a key contributor to net subscriber growth
• Develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
• Be the chief storyteller of our brand and products through effective product positioning and messaging
• Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
• Lead product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention
• Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install
• Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap
• Coach fellow marketers on growth marketing tactics

Preferred Qualifications

• Have a strong interest in health and fitness
• Possess top-notch integrity, grit, judgment, and the ability to think critically
• Have direct experience in marketing products from concept (0) to launch (1)
• Are skilled in translating research into positioning and messaging decisions
• Can excel at navigating ambiguity and thrive in fast-paced environments
• Are passionate in originality in your thinking and craftsmanship in your marketing techniques
• Have good business sense and are a quick study in fields adjacent to marketing
• You stay up to date with the latest marketing technologies and tactics

Benefits

• Work from anywhere
• Competitive salary
• Medical/dental/vision coverage
• 401(k) option for U.S. employees
• Paid holidays and vacation days
• Wellness and Learning benefits