Senior Growth Manager

Summary

Join OKX, a leading crypto exchange, and contribute to shaping the future of finance. As a Marketing and Growth Lead, you will develop and implement the company's marketing strategy, managing a multi-channel plan encompassing digital marketing, content marketing, SEO/SEM, social media, and more. You will track key metrics, lead user communication, and ensure regulatory compliance. The ideal candidate possesses experience in Fintech marketing, exceptional communication skills in English and German, strong interpersonal skills, and a passion for crypto. OKX offers a competitive compensation package, L&D programs, and various team-building activities.

Requirements

• Experience in Marketing/Growth in the FinTech industry
• Exceptional communication skills in English and German
• Inspire and motivate the team and external stakeholders, including partners and investors
• Strong interpersonal skills
• Entrepreneurship mentality
• A passion for crypto and digital assets
• Organized and experienced with project management or equivalent

Responsibilities

• Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective
• Develop and manage a multi-channel, integrated marketing plan, including digital marketing, content marketing, SEO/SEM, social media, affiliate/KOL and influencer marketing as well as offline activation
• Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met
• Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments
• Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations

Preferred Qualifications

• Relevant experience in the crypto industry
• Ability to effectively communicate with local regulators, public agencies, and government representatives
• Global exposure and cross-culture mindset

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events