Growth Marketer

Summary

Join 1848 Ventures as a Growth Marketer for a 3-month contract (with potential extension) working remotely (CST/EST hours) 10-15 hours per week. You will collaborate with early-stage B2B SaaS companies, implementing and optimizing marketing strategies. Responsibilities include managing paid search and social campaigns, developing landing pages, tracking conversions, conducting keyword research, and managing leads. The ideal candidate possesses proven B2B SaaS marketing experience, strong digital marketing skills, and experience with data enrichment tools. This fast-paced role requires adaptability and excellent communication skills.

Requirements

• Proven experience in B2B SaaS marketing
• Strong understanding of digital marketing channels, particularly paid search and paid social Google, Linkedin, Meta, Reddit, X
• Experience setting up conversion tracking and basic analytics Google Tag Manager
• Familiarity with lead generation and pipeline management
• Ability to work independently with minimal supervision
• Exceptional communication skills and comfort providing direct feedback
• Adaptability and comfort with changing priorities
• Experience with data enrichment tools (Clay, ZoomInfo, etc.)

Responsibilities

• Design, launch, and manage campaigns across paid search and paid social channels with budgets of approximately $15K per company
• Create and optimize conversion-focused landing pages
• Set up proper tracking and attribution for marketing experiments
• Conduct thorough keyword research to inform content and paid strategies
• Build and manage prospect lists using data enrichment tools
• Track and report on marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• Monitor campaign performance and provide insights to optimize results

Preferred Qualifications

• Understanding of B2C marketing principles and how they apply to B2B contexts
• Experience with dashboard creation in Looker or Google Data Studio
• Product-led growth (PLG) experience

Benefits

• Remote position
• Opportunity to work with innovative early-stage ventures across various industries