Growth Marketing Executive

Summary

Join Laka, a fast-growing insurance company revolutionizing the industry with its collective model, as a Growth Marketing Executive. You will be responsible for driving customer engagement, retention, and growth through targeted lifecycle marketing campaigns, managing essential customer communications, and optimizing website content for conversion. This role involves designing automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you are passionate about data-driven marketing, automation, and customer experience, this opportunity is for you.

Requirements

• 4+ years experience in high-growth D2C company
• Strong technical marketing skills and hands-on experience working with CRM platforms required

Responsibilities

• Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage
• Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities
• Be accountable for our essential transactional customer communications
• Personalise messaging based on customer segmentation
• Ensure that the website effectively communicates product benefits and maximises conversion into the product experience
• Design and implement automated workflows and nurture streams for different segments and lifecycle stages
• Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey
• Measurable improvement in the performance of our CRM campaigns and Website metrics
• Quality of the customer experience as delivered through the website and our emails is significantly improved
• Work with the Market Leads to develop customer segments, positioning and messaging
• Work with the Market Leads and Product Manager to deliver CRM campaigns

Preferred Qualifications

• Experience working with CMS platforms preferred, desire to learn a must
• Experience working with Customer.io , Webflow and coding languages (liquid, CSS, HTML) are an advantage

Benefits

• Remote-first way of working - you choose whether you work from home or our beautiful offices in London, Bristol and Amsterdam(we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)
• Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
• Performance driven scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
• Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
• Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
• Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
• Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
• Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
• Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
• Mental health support - unlimited support via Spill, including one-to-one therapy sessions