Growth Marketing Manager: Paid Media Operations

Summary

Join SimplePractice as a Paid Media Operations Manager and leverage your expertise in performance marketing to drive customer acquisition and retention for a leading SaaS platform serving health and wellness practitioners. You will develop and execute multi-channel marketing strategies across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. This role requires a strong understanding of digital marketing metrics, A/B testing, and growth hacking methodologies. You will be responsible for campaign management, audience targeting, creative trafficking, performance tracking, and budget management. SimplePractice offers a competitive benefits package including medical, dental, and vision coverage, work-from-home stipend, flexible time off, monthly meal reimbursement, holiday bonus, hybrid work schedule, catered lunch, relocation bonus, and employee resource groups.

Requirements

• Experience: 2-3 years in growth or performance marketing roles, particularly in SaaS and SMB environments
• Technical Skills: Proficiency with platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, DV360, and YouTube Ads. Hands on experience building marketing campaigns, creating audiences & trafficking creative
• Analytical Expertise: Strong knowledge of performance metrics such as CAC, LTV, and ROI, and familiarity with tools like Google Analytics, Tableau, or Looker
• Growth Mindset: Proven experience in A/B testing, data-driven decision-making, and growth hacking methodologies
• Creativity: Ability to craft engaging campaigns that drive results
• Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly

Responsibilities

• Develop and execute multi-channel performance marketing strategies across
• Search Engine Marketing (SEM): Drive high-quality leads through platforms like Google Ads and Bing Ads
• Paid Social Marketing: Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Native Advertising: Utilize tools like Taboola and Outbrain to expand reach and engagement
• Programmatic Display Advertising: Design and execute campaigns using platforms like DV360 or The Trade Desk
• YouTube Advertising: Create engaging video ad campaigns to drive awareness and conversions
• Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth
• Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels
• Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies
• Campaign Strategy & Execution: Develop, launch, and optimize paid media campaigns across various marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads
• Audience Targeting: Build and manage audience lists, including segmentation, retargeting, and lookalike audiences to improve campaign effectiveness
• Creative Trafficking: Coordinate with designers and content teams to ensure creative assets are correctly trafficked, tested, and optimized for different ad platforms
• Performance Tracking & Optimization: Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance
• Budget Management: Allocate and optimize ad spend across platforms to maximize ROI
• Collaboration: Work closely with cross-functional teams, including content, design, and analytics, to ensure campaign success
• Industry Trends & Best Practices: Stay updated on the latest digital marketing trends, platform changes, and new advertising opportunities
• Analyze performance metrics such as Customer Acquisition Cost (CAC) , Lifetime Value (LTV) , and other KPIs to evaluate and improve campaign success
• Build dashboards and reports to communicate insights, trends, and performance to stakeholders
• Continuously optimize campaigns to improve efficiency, reduce costs, and increase ROI
• Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives
• Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences
• Leverage experience in SaaS and SMB markets to identify and target ideal customer profiles
• Understand the unique challenges of scaling SaaS and SMB solutions and tailor strategies accordingly

Benefits

• Privatized Medical, Dental & Vision Coverage
• Work From Home stipend
• Flexible Time Off (FTO), wellbeing days, paid holidays, and Summer Fridays
• Monthly Meal Reimbursement
• Holiday Bonus, 15-day Aguinaldo
• Hybrid Work Schedule & Catered Lunch
• A relocation bonus for candidates joining us from a different city
• Employee Resource Groups (ERGs)