Growth Marketer

Summary

Join M32 Labs, a Silicon Valley-based AI company, as a Growth Marketer to drive acquisition and conversion across digital channels. This full-stack role demands strong performance marketing skills, creative problem-solving, and the ability to manage various marketing initiatives. You will collaborate closely with the SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps. The company prioritizes a fast-paced, high-impact environment with significant autonomy and creativity. M32 Labs is a remote-first employer, valuing self-discipline and strong communication. Your work will directly influence thousands of users, offering immediate feedback and high visibility. This is not a standard 9-to-5 job; deadlines are tight, and expectations are high.

Requirements

• 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc
• Experience building or optimising landing pages with CRO best practices
• Experience using AI tools such as ChatGPT, Claude, etc
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make, etc
• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritises outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Responsibilities

• Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
• Build, test, and optimise landing pages (Framer experience strongly preferred)
• Implement A/B tests and multivariate tests to improve conversion rates
• Track behavioural data using tools like Hotjar, GA4, Posthog, or similar
• Work closely with the SVP of Marketing on new go-to-market strategies
• Ideate and execute scrappy growth experiments - if something might work, you’ll try it
• Own and drive special projects across lifecycle, funnel optimisation, or community
• Take on tasks as needed to move projects forward
• Support hiring and onboarding of new marketing team members
• Fill operational gaps across SEO, lifecycle, or comms as needed
• Build repeatable systems and documentation to enable scale
• Ideally, you’re capable of producing and testing basic creatives
• Strong written English and copy instincts - can iterate on landing pages and ad copy
• Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma
• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
• Help shape the narrative across touchpoints, working closely with product and content
• Ideally, you have some experience with thought leadership content

Preferred Qualifications

• Ideally: startup or high-growth company background
• Ideally, have experience working on marketing for SaaS tools and/or AI products
• Bonus: experience with email marketing ( Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns

Benefits

• Competitive compensation
• Equity grant
• Large pool of resources and team members to leverage
• Health insurance
• High level of autonomy / control over activities
• Fast track to leadership