Growth Marketing Manager, Member Engagement

Summary

Join Carrot Fertility as their Growth Marketing Manager, Member Engagement, driving member engagement and utilization of their fertility benefit. You will be key in assessing and improving product engagement and retention, identifying growth opportunities, leading lifecycle marketing experiments, and executing member go-to-market (GTM) strategies for new product features. This role involves managing multichannel campaigns (email, SMS, push, direct mail, in-app), developing playbooks and tracking systems, and partnering cross-functionally. Success requires a "figure it out" mindset, A/B testing expertise, and the ability to build from scratch and scale campaigns. The team collaborates closely with various departments to ensure alignment with business goals. The ideal candidate will have 3-5 years of experience in growth or lifecycle marketing.

Requirements

• 3–5 years of hands-on experience in growth, lifecycle, or CRM marketing
• You’ve owned multi-channel campaigns end-to-end in a B2C or B2B2C environment and know how to drive increased app engagement across the product funnel
• Data-driven and experiment-minded
• You have deep expertise in designing, launching, and analyzing A/B tests to inform lifecycle strategy and optimization
• Go-to-market strategy
• You’ve developed successful GTM plans for new products or features, aligning on messaging, channels, and success metrics with cross-functional partners
• GTM execution and stakeholder management
• You successfully lead flawless execution of GTM initiatives, to deliver seamless, on-time launches across teams with measurable impact
• Channel-savvy operator
• You’ve managed campaigns across email, SMS, push, in-app, and/or direct mail, with a clear understanding of when and how to use each channel effectively
• Personalization and segmentation strategy
• You can define segmentation strategies and personalization logic, and partner closely with Marketing Operations to implement multi-channel marketing campaigns in tools like Braze, Blueshift, Iterable, or similar
• Analytical and insight-driven
• You’re skilled with BI tools like Looker or Tableau, and you know how to translate performance data into clear recommendations
• Strong project manager
• You thrive in a fast-paced environment, balancing multiple projects at once, delivering output on time, and keeping stakeholders informed and aligned through proactive communication
• Excellent communicator and collaborator
• You’re confident presenting your ideas, asking questions, and working cross-functionally with teams like Product, Marketing Operations, Customer Success, Member Success, and Data
• Comfortable in high-growth environments
• You know how to build from scratch, iterate quickly, and move forward without perfect information
• Working knowledge of experimentation tools and frameworks
• Familiarity with tools like LaunchDarkly, Google Optimize, or internal feature flag systems is a plus
• Basic QA skills
• You can troubleshoot campaign issues and understand template logic to ensure the right message gets delivered to the right person for a seamless member experience

Responsibilities

• Drive continued engagement with and utilization of the Carrot benefit
• Assess and improve product engagement and retention funnels
• Identify growth opportunities across the member journey
• Lead lifecycle marketing experiments
• Drive and execute member go-to-market (GTM) strategies for the launch of new product features and services
• Lead high-impact engagement campaigns that deepen value and drive behavior change
• Test and scale multichannel campaigns — including email, sms, push, direct mail, and in-app
• Develop playbooks and performance tracking systems to drive learnings, consistency, and measurable impact

Preferred Qualifications

• Familiarity with engagement-based business models
• You understand how lifecycle marketing ties directly to activation, retention, revenue, and clinical outcomes
• Experience building GTM or lifecycle playbooks
• You’ve created scalable frameworks for repeatable success, not just one-off campaigns
• Background in health tech, digital health, or regulated industries
• Bonus if you’ve worked in complex ecosystems where trust, compliance, or education matter deeply

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package