Growth Marketer

Summary

Join M32 Labs, a Silicon Valley-based AI company, as a Growth Marketer to drive acquisition and conversion across digital channels. This hands-on, full-stack role requires managing performance marketing campaigns, building and optimizing landing pages, and collaborating with the SVP of Marketing on new strategies. You will conduct A/B testing, analyze ad performance, and experiment with new platforms. The role demands a strong understanding of marketing fundamentals, analytics, and experimentation, along with proficiency in various marketing tools. M32 Labs is a remote-first company offering a fast-paced, high-impact environment with significant autonomy and opportunities for growth. Deadlines are tight, and high expectations are the norm. This is not a standard 9-5 job.

Requirements

• 3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc
• Experience building or optimising landing pages with CRO best practices
• Experience using AI tools such as ChatGPT, Claude, etc
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
• Strong copy instincts and design taste; capable of producing assets or guiding freelancers
• Experience with marketing automation tools like Zapier, n8n, Make, etc
• Self-starter who thrives in ambiguity and rapid iteration
• Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work
• Operates with urgency and prioritises outcomes over activity
• Excited to work across time zones and jump into different projects as needed

Responsibilities

• Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.)
• Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour
• Build, test, and optimise landing pages (Framer experience strongly preferred)
• Implement A/B tests and multivariate tests to improve conversion rates
• Track behavioural data using tools like Hotjar, GA4, Posthog, or similar
• Work closely with the SVP of Marketing on new go-to-market strategies
• Ideate and execute scrappy growth experiments - if something might work, you’ll try it
• Own and drive special projects across lifecycle, funnel optimisation, or community
• Take on tasks as needed to move projects forward
• Support hiring and onboarding of new marketing team members
• Fill operational gaps across SEO, lifecycle, or comms as needed
• Build repeatable systems and documentation to enable scale
• Ideally, you’re capable of producing and testing basic creatives
• Strong written English and copy instincts - can iterate on landing pages and ad copy
• Assist with influencer outreach, co-marketing, and affiliate testing
• Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
• Help shape the narrative across touchpoints, working closely with product and content
• Ideally, you have some experience with thought leadership content

Preferred Qualifications

• Ideally: startup or high-growth company background
• Ideally, have experience working on marketing for SaaS tools and/or AI products
• Bonus: experience with email marketing ( Customer.io Klaviyo, Mailchimp, or similar), influencer outreach/campaigns
• Bonus: familiarity with short-form video formats, motion graphics tools, or Canva/Figma

Benefits

• Competitive compensation
• Equity grant
• Large pool of resources and team members to leverage
• Health insurance
• High level of autonomy / control over activities
• Fast track to leadership