Growth Marketing Analyst

Summary

Join Thistle's Data team as a Growth Marketing Analyst and play a pivotal role in shaping the strategic vision for growth marketing. You will leverage data-driven decision-making to optimize marketing performance, both locally and globally. Responsibilities include developing and implementing growth marketing strategies, analyzing campaign performance and market trends, designing and executing marketing experiments, collaborating with the marketing team on campaign development, and partnering with senior leadership on strategic planning. This role requires 5+ years of experience in a senior growth marketing role with a proven track record of success managing large budgets. A competitive salary and benefits package are offered.

Requirements

• 5+ years of experience in a senior growth marketing role, with a proven track record in developing and executing successful marketing strategies with $10mm+ annual budgets
• Demonstrated applied data analysis skills
• Demonstrated excellence in leadership, communication, and stakeholder management skills
• Demonstrated expertise in a wide range of marketing channels and techniques, with a focus on digital marketing
• Demonstrated understanding of customer behavior, market dynamics, and brand strategy

Responsibilities

• Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values
• Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies
• Design and drive a marketing experimentation roadmap to optimize acquisition performance, including but not limited to tests of creative, audience targeting, promotional offers, bid strategies, and cross-channel budget allocation
• Partner with our Marketing organization to develop creative as well as compelling marketing campaigns that resonate with our target audience and reinforce brand positioning
• Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans
• Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing

Preferred Qualifications

Coding and A/B experimentation experience

Benefits

• Competitive salary and benefits package
• $110,000 - $140,000 a year