Marketing Operations Associate

Summary

Join PlayVS as a Marketing Operations Associate and contribute to the growth of our strategic marketing team. You will be responsible for building and launching email campaigns using Salesforce Marketing Cloud, managing email templates and audience segments, and ensuring campaign compliance. This role also involves leading SEO efforts, assisting with paid social campaigns, and coordinating with internal stakeholders. You will help maintain campaign calendars, analyze campaign metrics, and contribute to a fast-paced, collaborative environment. The ideal candidate possesses 4-6 years of experience in digital marketing and hands-on experience with Salesforce Marketing Cloud. This is a full-time remote position offering a competitive salary and comprehensive benefits.

Requirements

• 4 - 6 years of experience in digital marketing, demand generation, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud, or comparable email marketing tools
• Familiarity with SEO principles and paid social advertising basics
• Familiarity with Google Analytics, SEMrush, or paid ad managers (Google Ads, LinkedIn, Meta)
• Detail-oriented with strong project coordination and time management skills
• Comfortable working with tools like Google Sheets/Excel, campaign tracking systems, and basic analytics platforms
• Eagerness to learn, adapt, and contribute in a fast-paced, cross-functional environment

Responsibilities

• Build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud
• Manage and update email templates, content blocks, and audience segments
• Assist with campaign QA, deliverability checks, and performance tracking
• Ensure all campaigns follow compliance and brand standards
• Lead SEO efforts, including keyword research, on-page updates, and coordinating website & content optimizations
• Assist in the setup and tracking of lead-generating paid social campaigns, including integrating static and video content, across platforms such as Google Ads, LinkedIn, and Meta Business Suite
• Coordinate with internal stakeholders (content, design, product) to gather assets and keep campaign timelines on track
• Help maintain campaign calendars, performance dashboards, and process documentation
• Assist in compiling and analyzing campaign metrics across email, social, and web

Preferred Qualifications

• Knowledge of HTML/CSS for email formatting or landing page tweaks
• Exposure to campaign attribution models or marketing funnel metrics
• Experience in a B2B or SaaS marketing environment
• Experience tracking and managing UTM parameters for campaign analytics

Benefits

• Healthcare benefits (medical, dental, vision)
• 401(k) plan
• Wellbeing benefits (including Headspace and Peloton)
• Flexible paid time off
• Volunteer time off
• Paid parental leave
• Several paid holidays
• Monthly mobile, wellness, and internet stipends!