Performance Marketing Strategist

Summary

Join our team as a Performance Marketing Strategist and own our Meta (Facebook/Instagram) ad strategy, budgets, and performance. Design and run creative tests, write engaging ad copy, and build a creative testing pipeline. Lead our Creator Partner Program, translate performance data into actionable steps, and collaborate with founders and the editor. Contribute to email/SMS marketing and help develop our growth playbook. This is a full-time remote position with a 4AM–8AM PT overlap, offering a unique opportunity to shape our approach to creative testing, ad performance, and growth.

Requirements

• Proven experience managing Meta ad accounts with $100K+ in monthly spend
• Strong understanding of what drives success in DTC; experience with e-commerce brands is a plus
• Sharp copy instincts; you can write thumb-stopping ad scripts and know when to trust AI (and when not to)
• Highly organized, proactive, and self-directed; you take initiative and solve problems independently
• Naturally curious with a bias toward action; you enjoy learning, iterating, and improving

Responsibilities

• Own and manage Meta (Facebook/Instagram) ad strategy, budgets, and performance
• Design and run creative tests - identify opportunities, analyze data, and optimize accordingly
• Write engaging ad copy, headlines, text overlays, and scripts that drive conversions
• Build and maintain a creative testing pipeline: concepts, briefs, timelines, learnings, and tagging systems
• Lead and manage our Creator Partner Program: engage with creators, negotiate contracts, and coordinate the timing and delivery of assets
• Translate performance data into clear next steps to continually improve ad results
• Collaborate closely with our founders and (soon-to-be-hired) editor to align creative and performance goals
• Lend a hand on email/SMS with occasional light copywriting or creative direction
• Help develop and refine our growth playbook as the company scales

Preferred Qualifications

• Experience working with wellness, lifestyle, or sustainability-focused DTC brands
• Email (Klaviyo) or SMS (Postscript) experience (we’ll train and support you there)
• Experience using Notion, CapCut, and ChatGPT