Director of Growth Marketing

Summary

Join Felix, Canada’s leading end-to-end platform for on-demand healthcare, as their Director of Growth Marketing. Reporting to the Sr. Director of Growth, you will play a pivotal role in scaling Felix’s digital acquisition efforts. This high-impact role focuses on customer acquisition, creative development, and optimizing growth levers across paid and organic channels. The ideal candidate is a data-driven marketer with strong analytical skills and experience in performance marketing, creative strategy, and CRO. You will lead performance creative production, manage on-platform digital acquisition, and scale affiliate and partnership marketing. This role requires a minimum of 7+ years of experience in growth marketing and deep experience in digital advertising. Felix offers a competitive compensation package, including full medical, dental, and vision benefits, a maternity/paternity policy, and remote work options.

Requirements

• A data-driven marketer with a strong ability to analyze and optimize performance campaigns
• A creative strategist who understands how to develop compelling ads that drive conversions, unearthing new insights and hypotheses form both our consumers and external industry trends
• A CRO expert who knows how to improve landing page performance and user experience
• A collaborative team player who thrives in a fast-paced, execution-focused environment
• A growth-focused leader who proactively identifies opportunities and executes with excellence
• Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role
• Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns
• Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates
• Experience in affiliate marketing or partner-driven acquisition programs
• Strong analytical skills with experience working in Excel/Google Sheets, Looker, or similar BI tools

Responsibilities

• Be a Growth Leader & Innovator: Stay at the tip of the spear by testing and adopting new growth strategies, tools, and tactics. Bring thought leadership to the team by identifying emerging trends and experimenting with novel approaches to drive acquisition performance
• Own Channel Performance: Take full accountability for the business performance of the channels you manage. Proactively uncover growth opportunities, lead experimentation, and turn over every stone to exceed targets
• Mentor and Lead Cross-Functional Collaboration: Act as a senior voice on the team, mentoring junior members and helping them drive success in their respective categories. Contribute to a strong team culture rooted in collaboration, curiosity, and growth
• Lead Performance Creative Production: Own the strategy and execution of high-impact digital creative assets across Meta, YouTube, Google, and other acquisition channels
• Shape and Manage Internal/External Creative Processes: Collaborate with internal creative teams and external partners to ensure seamless execution of performance assets and landing page experiences
• Drive Conversion Rate Optimization: Identify landing page opportunities, lead A/B testing, and optimize funnels to improve user conversion and cost efficiency
• Manage On-Platform Digital Acquisition: Oversee campaign execution and optimization across Meta, Google, Apple Search Ads, and emerging paid media platforms
• Scale Affiliate & Partnership Marketing: Develop and manage an affiliate strategy, cultivating partnerships that drive incremental growth and expand our reach
• Analyze and Optimize Performance: Use data to surface insights and take decisive action to improve efficiency, revenue, and ROI across all acquisition channels
• Monitor Trends & Identify New Growth Levers: Stay ahead of industry trends and actively evaluate new tools, platforms, and tactics that can drive performance

Preferred Qualifications

• Experience in healthcare, wellness, or highly regulated industries
• Hands-on experience with SQL or data visualization tools

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and the senior leadership team