Remote Director Growth Marketing

Summary

Join Workleap as a Director of Growth to elevate hybrid work and drive growth initiatives, leveraging Product-Led Growth and performance marketing expertise.

Requirements

• SaaS Expertise: 7+ years of experience in growth or marketing within the SaaS space, ideally with a focus on B2B products
• Performance Marketing Background: Proven success in executing and optimizing paid media campaigns across digital channels, with a sharp focus on ROI and revenue impact
• Conversion Optimization Skills: Strong knowledge of CRO principles and experience implementing strategies that increase conversion rates across the customer journey
• Product-Led Growth Success: Demonstrated ability to implement and drive PLG strategies that foster user adoption, retention, and upsell
• Innovative and Resourceful Mindset: A creative problem-solver who can identify new opportunities for growth and optimize existing strategies with a fresh perspective
• Leadership & Executional Excellence: Ability to lead, manage, and grow a team while staying hands-on with day-to-day growth operations
• Analytical & Data-Driven: Deep analytical skills and experience with data-driven decision-making. Proficiency with analytics platforms and A/B testing

Responsibilities

• Develop and Execute Growth Strategy: Lead the creation and execution of a comprehensive demand generation strategy that efficiently drives user acquisition and revenue growth, from initial awareness through to conversion and retention
• Performance Marketing Leadership: Own paid marketing efforts across all channels, ensuring campaigns are optimized for maximum ROI and aligned with our revenue goals
• Conversion Rate Optimization (CRO): Utilize data-driven insights and A/B testing to increase conversion rates at every stage of the customer journey, ensuring that prospects move smoothly and quickly from lead to close
• Product-Led Growth (PLG) Initiatives: Collaborate closely with product teams to drive a Product-Led growth strategy, focusing on a seamless, value-driven user experience that encourages trial, adoption, and upsell
• Dotted Line Relationship with BDR Team: Partner with the BDR team to fully activate our outbound efforts aligning on growth initiatives that drive new opportunities
• Leadership & Team Development: Oversee a team of approximately 15, fostering a culture of innovation, mentorship, and accountability. Lead from the trenches—dive into details while coaching and developing the team’s strategic and execution capabilities
• Ownership of SEO & collaboration with the Content team: you’ll collaborate with the content marketing and SEO team, ensuring all growth efforts are aligned and support broader marketing objectives

Benefits

• Impact: Play a crucial role in driving the growth of a fast-scaling SaaS business
• Culture: Be part of an innovative, collaborative, and ambitious team that values creativity, resourcefulness, and results
• Career Growth: Lead a growing team, work with cross-functional leaders, and be integral to high-impact initiatives with visibility from the executive team