Remote Director of Growth Marketing

Summary

Join our team as we establish AcuityMD as the thought leader in medical technology. We're seeking an experienced Director of Growth Marketing to lead and optimize marketing efforts across multiple channels, driving growth and ensuring alignment with business goals.

Requirements

• 10+ years of B2B marketing experience with a focus on growth marketing, demand generation, and digital marketing
• Technical prowess in managing and optimizing websites
• Strong background in demand generation
• Self-directed and able to manage multiple projects under aggressive timelines
• Exceptional writing skills
• Expertise in email marketing strategy, execution, and performance analysis
• Solid understanding of marketing operations
• Demonstrated success in managing and leading high-performing marketing teams
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Experience in managing annual budgets

Responsibilities

• Oversee website strategy, focusing on SEO, page optimization, and user experience to maximize visitor engagement and conversion rates
• Analyze website performance data to identify opportunities for improvement and implement changes to enhance visitor flow and reduce bounce rates
• Collaborate with the design and development teams to ensure the website is aligned with brand guidelines and optimized for lead generation
• Lead demand generation efforts across social media, advertising, and paid media channels to drive high-quality leads and accelerate sales cycles
• Develop and execute multi-channel campaigns that increase brand awareness and generate demand
• Optimize ad spend and continually test new strategies to improve ROI
• Design and implement effective email marketing campaigns that nurture leads, engage customers, and drive conversions
• Oversee segmentation, A/B testing, and performance tracking to optimize email campaigns and increase engagement
• Partner with the revenue operations team to streamline marketing operations and ensure data-driven decision-making
• Oversee the selection, implementation, and management of marketing technologies and tools that support growth initiatives
• Monitor and analyze the effectiveness of marketing programs and processes, ensuring alignment with revenue goals
• Manage and mentor a team of marketing professionals, providing guidance, support, and development opportunities
• Foster a collaborative and innovative team culture that encourages creativity and high performance
• Set clear goals and OKRs for the team, regularly assessing performance and providing actionable feedback

Benefits

• Remote work
• Unlimited vacation
• Paid Health and Dental Plans: 100% paid health and dental plans for all employees and 75% paid for our employees' dependents
• Home Office Stipend: $1000 to invest in remote office equipment and WiFi reimbursement
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings
• Parental Leave: 6-12 weeks of fully-paid, flexible parental leave