Growth Marketing Lead, Affiliates

Summary

Join Airbnb's Growth Marketing team as a Growth Marketing Lead, Influencer Affiliates, and play a critical role in launching, scaling, and managing a new social and influencer marketing program. You will be responsible for end-to-end execution, from strategy alignment to performance evaluation against KPIs. Collaborate with key stakeholders across various departments to ensure high-quality content and exceed aggressive KPI targets. This role requires both strategic and operational expertise, with hands-on work involved in implementing global program structures. You will manage influencer affiliate programming, develop compensation models, establish a framework for adapting global strategies to local markets, and collaborate with teams to source high-quality influencer prospects. The position involves developing editorial calendars, managing influencer relationships, executing campaigns, reporting results, and presenting updates to leadership.

Requirements

• 10+ years of experience in Growth Marketing and/or related functions within a consumer-facing, fast-paced ecommerce company, with broad expertise in digital marketing
• A proven track record of scaling and managing an influencer marketing program for one or more large, global consumer brands
• Deep knowledge and expertise in building and executing creative and innovative influencer strategies across Instagram, TikTok, YouTube and Twitter/ X; strong familiarity with platform functionality and best practices
• Curiosity about emerging trends and platforms worldwide; can spot opportunity and formulate clear testing plan
• Working knowledge and familiarity with social, social listening and influencer management tools like Sprinklr and CreatorIQ
• Experience working with teams in different regions and a high-level understanding of regional growth opportunities
• Deep understanding of the technical aspects of growth marketing: marketing tech stack and data pipelines, tracking, testing, analytics, etc
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
• Exceptional project management and organization skills, with meticulous attention to detail
• A builder: ability to navigate ambiguous problems and processes and see the path forward
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations

Responsibilities

• Manage overall influencer affiliate programming, including scaling US program while supporting local teams in 0 to 1 pilots worldwide
• Developing partner compensation models and managing quarterly budgets to ensure program drives brand and business impact
• Establish a framework and playbook for adapting the global strategy to local markets
• Collaborate with Comms, agencies and local teams to source high-quality influencer prospects that meet pre-defined criteria, including identifying emerging creator talent for prospecting
• In consultation with Comms and local country teams, develop editorial calendar and write corresponding marketing briefs for both evergreen and one-time influencer campaigns
• Oversee a process to provide campaign briefs to influencers, review creative content, and manage influencer relationships
• Execute flawlessly against a deployment schedule of campaigns; report on results and recommend next steps on scaling
• Own project management and cross-functional program and campaign development workflow with dedicated Comms, Brand Marketing, Creative, Product and Engineering teams
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs
• Own comprehensive daily, weekly, and monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance
• Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations

Preferred Qualifications

• Should be extremely comfortable with Excel (functions, pivots, etc.); proficiency with writing and executing SQL queries is preferred
• Additional experience in social media marketing, partnerships, business development, affiliate marketing and product management are all pluses

Benefits

This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits