Director of Growth Marketing

Summary

Join Sundays for Dogs, a venture-backed direct-to-consumer brand, as their Director of Growth Marketing. You will be responsible for building and executing a profitable growth strategy, focusing on CAC payback and LTV/CAC. This role involves forecasting, budgeting, and managing marketing spend across various channels. You will also lead a team, conduct A/B testing, and report key metrics to the board. The ideal candidate has 5-8 years of DTC growth experience, strong analytical skills, and experience managing marketing budgets over $5MM. This is a fully remote position with excellent benefits.

Requirements

• 5-8 yrs DTC growth experience with proven CAC → LTV mastery in a subscription or high-repeat business
• Fluency in SQL, Looker/Mode, and Google Sheets modeling—you can build a cohort model before the coffee hits
• Hands-on-keyboard chops in at least one paid channel and a track record of scaling spend >$5 MM while improving payback windows
• Deep understanding of incrementality testing (geo, PSA, holdouts) and A/B frameworks
• Inspirational team leader and cross-functional partner who can translate math into creative briefs and product roadmaps
• Voracious learner with the humility to ditch a hypothesis the moment the data says so

Responsibilities

• Own the leading inputs of the full CAC⇄LTV model. Forecast, monitor, and improve payback across cohorts; pressure-test scenarios frequently
• Run the acquisition P&L. Budget, allocate, and re-forecast spend in real time across paid social, SEM, affiliates, CTV, podcasts, and whatever channel wins the next auction
• Obsess over the subscription funnel. Design and run experiments on pricing, offer structures, landing pages, and lifecycle hooks to maximize trial-to-sub conversion and retention
• Build the measurement machine. Partner with Data & Eng to ship tracking specs, incrementality tests, and causal-impact read-outs that inform our most valuable decisions
• Lead a portfolio of talent. Manage FTEs, agencies, and freelancers; coach them to think in unit economics, not channel silos
• Prototype and kill new channels fast. Spend the 10 % “R&D” budget like a VC—prove or move on (but with enough integrity to see the signal through the noise)
• Close the creative loop. Source insights from monthly CX “ride-alongs” with real dog parents to fuel thumb-stopping creative that actually moves incrementality
• Report what matters. Turn data into narratives the Board cares about; own weekly growth memos with clear calls to double-down or pivot

Benefits

• Remote-first culture – work from anywhere!
• Unlimited PTO – we trust you to take the time you need
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future
• Annual work-from-home stipend – set up your workspace for success
• Competitive Medical, Dental, Vision plans – company covers 80%
• Sundays subscription for your pup! – because we care about your furry friends
• Parental leave & PAWrental leave – support for growing families, both human and pet
• Discounted pet insurance – keep your pets happy and healthy