Growth Marketing Manager

Summary

Join Rethink First, a leading behavioral health technology company, as their experienced Growth Marketing Manager. You will be a key player in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for employer-focused initiatives. This role demands a strategic thinker with a proven track record in high-growth SaaS environments. Key responsibilities include developing and executing demand generation strategies, managing marketing campaigns, conducting market research, and monitoring campaign performance. You will collaborate with cross-functional teams and oversee content development and budget management. The position also involves facilitating company presence at industry events. Rethink First offers a generous benefits package and remote work opportunities for candidates in specific states.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment
• Proven success in developing and executing marketing strategies that drive measurable growth
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Proficiency in marketing automation tools and CRM systems

Responsibilities

• Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities. Utilize various channels including digital marketing, email campaigns, social media, and events
• Lead the planning, execution, and optimization of marketing campaigns. Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns
• Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and improve campaign effectiveness
• Monitor and analyze the performance of marketing campaigns using key metrics. Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets
• Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals. Serve as the primary marketing liaison to internal stakeholders
• Oversee the creation of compelling marketing content that resonates with target audiences. Ensure consistency in messaging and branding across all marketing materials
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment
• Facilitate the company's presence at industry events, conferences, and trade shows. Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence

Preferred Qualifications

• Experience in the employer or HR tech industry
• Familiarity with account-based marketing (ABM) strategies
• Knowledge of the latest marketing trends and best practices

Benefits

• Generous health, dental & vision benefits package
• Paid time off
• 11 Paid Holidays
• 401k + matching
• Parental leave
• Professional development assistance