Affiliate Marketing Lead

Summary

Join Apollo.io as an Affiliate Marketing Lead and scale their affiliate program into a major growth channel. You will be responsible for the end-to-end strategy, execution, and optimization of the program, focusing on unlocking new revenue through partner expansion and vertical diversification. This role involves managing a high-performing affiliate specialist, testing into new markets and partner segments, and accelerating growth with Apollo's most impactful affiliates. You will work cross-functionally with growth, product, marketing, and operations to scale Apollo's reach and influence through innovative, data-backed partnerships.

Requirements

• 4–6 years of experience in affiliate marketing, partner management, or performance marketing
• Demonstrated success in owning and growing affiliate programs, with measurable revenue results
• Experience testing and scaling new partner verticals and emerging affiliate channels
• Strong performance and analytical mindset—you make decisions based on metrics, and you’re comfortable navigating data to find insights
• Proven ability to build and manage relationships with external partners and internal stakeholders
• Comfortable operating with autonomy in a high-growth, fast-paced startup environment
• You’ve managed at least one direct report and are excited to coach and lead

Responsibilities

• Lead and scale Apollo’s Affiliate Program—owning the strategy, roadmap, and execution plan to grow it into a top-performing acquisition channel
• Test into new affiliate verticals and opportunities, identifying untapped audiences, categories, and platforms that align with Apollo’s customer profile and growth strategy
• Accelerate performance with existing partners through enablement, ongoing optimization, and performance-based incentives
• Manage and mentor a dedicated team member, supporting their growth and ensuring consistent execution across the program
• Identify and recruit high-potential affiliate partners, including influencers, media publishers, B2B SaaS communities, and review sites
• Design and execute campaigns, promotions, and creative initiatives that drive affiliate engagement, conversion, and retention
• Monitor and analyze performance KPIs regularly—using data to inform decisions, optimize initiatives, and iterate on strategy
• Collaborate with internal stakeholders in growth, product, content, and lifecycle marketing to maximize partner performance and alignment with broader marketing efforts
• Leverage PartnerStack to manage workflows, track partner activity, and scale operations
• Maintain best practices in compliance, tracking, attribution, and communication to uphold the integrity and trust of Apollo’s affiliate program

Preferred Qualifications

Experience working with PRM tools, direct experience with PartnerStack is a strong plus

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins