Arbor is hiring a
Growth Marketing Lead

Summary

The role of the Growth Marketing Lead at Arbor involves spearheading customer growth efforts across digital advertising channels, with a focus on scaling paid digital channels and interfacing with the team to holistically take growth to the next level. The ideal candidate has experience in performance marketing, deep experience with Meta, Tiktok, and Google ad platforms, and a bachelor's degree.

Requirements

• Bachelor's degree
• 5+ years B2C marketing experience
• 7+ years of marketing experience
• Deep experience with the Meta, Tiktok and Google ad platforms
• Deep experience applying statistical methodologies and analytics to your media buying process
• Experience measuring and implementing attribution systems
• Experience owning the creative pipeline process

Responsibilities

• Lead the strategy, planning, execution, and day-to-day optimization of paid performance marketing efforts across Meta, Tiktok, and Google
• Use analytical mindset to develop and implement measurement methodologies that enable understanding of scaling opportunities, diminishing returns, attribution, and trends
• Manage the creative pipeline from start to finish in coordination with the team and outside resources
• Use behavioral insights and user research to help inform new creative concepts and experiments
• Plan and conduct A/B experiments across the top of the funnel to drive meaningful performance improvements
• Own your monthly/quarterly growth plan, budget, and results by channel

Preferred Qualifications

• Experience marketing in financial services, home services or energy a plus
• Mix of agency and in-house experience a plus