Growth Marketing Lead

Summary

Join Arbor as their Growth Marketing Lead to spearhead customer growth efforts across digital advertising channels, focusing on scaling paid digital channels while interfacing with the team to take growth to the next level.

Requirements

• Bachelor's degree
• 5+ years B2C marketing experience
• 7+ years of marketing experience
• Deep experience with the Meta, Tiktok and Google ad platforms
• Deep experience applying statistical methodologies and analytics to your media buying process
• Experience measuring and implementing attribution systems
• Experience owning the creative pipeline process
• Experience marketing in financial services, home services or energy a plus
• Mix of agency and in-house experience a plus

Responsibilities

• Lead the strategy, planning, execution and day-to-day optimization of paid performance marketing efforts across Meta, Tiktok, Google and more
• Use your analytical mindset to develop and implement measurement methodologies that enable understanding of scaling opportunities, diminishing returns, attribution and trends
• Manage the creative pipeline from start to finish in coordination with the team and outside resources
• Use behavioral insights and user research to help inform new creative concepts and experiments
• Plan and conduct A/B experiments across the top of the funnel to drive meaningful performance improvements
• Own your monthly/quarterly growth plan, budget and results by channel