Growth Marketing Lead

Summary

Join Outschool as the Growth Marketing Lead and own the strategy, execution, and optimization of growth initiatives. Lead efforts across paid acquisition, lifecycle marketing, referral programs, and new marketing channels to expand global reach. Collaborate with product, data, and marketing teams to define scalable marketing strategies and experiment to find new growth levers. Manage a small, agile growth team, reporting to the Head of Marketing. This role requires significant experience in growth marketing, managing multi-disciplinary teams, and proven success in various marketing areas. Outschool offers competitive salaries, stock options, comprehensive health benefits, PTO, family leave, a fully distributed work environment, professional development opportunities, and community impact initiatives.

Requirements

• Significant track record (ideally 6-10 years) in growth marketing, with experience managing multi-disciplinary teams in a fast-scaling environment, ideally in marketplaces, edtech, or SaaS
• Proven success in product marketing, paid media, lifecycle marketing, content strategy, and operations
• Experience managing and developing cross-functional teams, fostering collaboration, and aligning stakeholders around shared goals
• Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, or Amplitude
• Familiarity with A/B testing frameworks and the ability to pivot quickly based on data insights
• Ability to align creative and analytical thinking to identify opportunities and deliver innovative solutions

Responsibilities

• Own the strategy, execution, and optimization of Outschool’s growth initiatives
• Lead efforts across paid acquisition, lifecycle marketing, referral programs, and new marketing channels to expand our reach to families globally
• Play a pivotal role in defining scalable marketing strategies while continuously experimenting to find new growth levers
• Manage a small, agile growth team
• Develop positioning, messaging, and go-to-market strategies for new features and offerings, ensuring effective communication of value propositions to target audiences
• Oversee paid media execution across search and social platforms, optimizing campaigns to drive customer acquisition and return on ad spend (ROAS)
• Design email, SMS, and in-app campaigns to engage users throughout their journey and improve retention and LTV
• Identify and develop new market opportunities, including partnerships with homeschooling networks and education communities
• Develop SEO strategies and engaging content to increase organic traffic and drive brand awareness
• Lead the creation of compelling visuals and ad creatives that support campaigns across all channels
• Manage the marketing tech stack and data infrastructure to ensure accurate reporting, forecasting, and insights

Benefits

• Competitive salaries, stock options, and investment plans that make saving for retirement easier
• Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth
• PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
• With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance
• Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
• Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs