Growth Marketing Lead

Summary

Join Ambrook's team as a driven growth marketing lead to aggressively deploy and scale a $XM budget, driving results from performance marketing campaigns and advancing marketing, sales, customer success, and product efforts.

Requirements

• Proven experience owning and hitting aggressive growth targets
• Experience running performance marketing, optimizing campaigns with paid social and search providers
• Systems thinker who can adeptly discern the signal from the noise and understand how changes to one part of a growth funnel may affect another
• Experience building a growth engine in ambiguous, high-growth situations, especially in the transition from pre- to post-hypergrowth
• Experience in SMB SaaS, especially with product-led growth, sales-assist, and channel partner growth motions
• Competency with SQL and data analysis tools

Responsibilities

• Own: Scaling paid channels / performance marketing, owning a multi-million dollar annual budget
• Teach: Performance marketing best practices to cross-functional peers, empowering engineers, designers, and sales team members to contribute to our success in performance marketing
• Learn: Ins and outs of building an agrifinance and climate tech company, including the nitty gritty of agricultural bookkeeping, the larger farm finance ecosystem, and natural resource management / ESG tie-ins
• Within 1 month you'll... Take over our paid marketing channels (Meta, Google, and others), optimizing spend to accelerate our growth
• Within 1 month you'll... Take over and improve our existing growth dashboards and report out on channel KPIs
• Within 1 month you'll... Establish deep relationships with your team and cross functional peers
• Within 1 month you'll... Audit and improve our workflows for producing ad creative, landing pages, and other campaign content
• Within 1 month you'll... Familiarize yourself with Ambrook’s product and our research notes and recording repository from user onboarding calls and customer discovery interviews
• Within 3 months you'll... Manage end-to-end campaign planning, execution, and optimization
• Within 3 months you'll... Partner with engineering to build clearer lead attribution and A/B testing frameworks to focus our spend on the highest-performing creative
• Within 3 months you'll... Drive a significant increase in top of funnel from paid channels, implementing best practices from other high-growth startups
• Within 3 months you'll... Bring online a new paid marketing channel, using the best practices from our existing paid channels

Benefits

• Competitive salary
• Health insurance
• 401(k) with matching contribution
• Flexible vacation time
• Flexible work hours
• Work-from-home/remote office stipend, or desk at Ambrook’s NYC office
• Wellness stipend
• Professional development stipend