Remote Growth Marketing Lead

Summary

The job is for a Marketing Growth Lead to join the FBTC team as a founding member and help launch and grow the user base. The role involves leading marketing, community, and influencer strategies, staying updated with DeFi trends, collaborating with internal teams, and ensuring growth metrics are accurately captured.

Requirements

• Considerable experience leading ecosystem / marketing strategy for crypto focused financial institution(s) or reputable DeFi project(s)
• Strong relationships with web3 organizations and previous examples of partnerships built and maintained
• Proven leadership and managerial skills, with the ability to inspire and motivate a team towards achieving ambitious goals
• Proven track record of negotiating and closing deals to drive revenue growth within the web3 ecosystem
• Able to think strategically as a growth lead and can also execute as an individual contributor to quickly test new assumptions
• Owned and managed budgets before with a track record of pacing spend in accordance with revenue targets and other goals (CAC, CPL, retention, etc.)
• Excellent written and verbal communication skills across a variety of senior stakeholders(both internal and external)

Responsibilities

• Join the team as a founding member and help do what's necessary to bootstrap the project
• Represent the brand at industry events, conferences, and forums, showcasing expertise in thought leadership, and commitment to making FBTC successful
• Own, plan, build, and execute growth and marketing strategies along with the associated budget for FBTC
• Stay up to date with the latest trends, advancements, and opportunities within the DeFi ecosystem, ensuring the project remains at the forefront of innovation and partnership potential
• Collaborate closely with internal teams to align partnership initiatives with overall company goals and objectives
• Ensure growth metrics are accurately captured and analyzed to understand the effectiveness of growth initiatives to further improve our acquisition spend efficiency