Growth Marketing Manager

Summary

Join Cytora as a Growth Marketing Manager and take ownership of the marketing channel mix to drive customer acquisition and retention.

Requirements

• Proven track record of successful pipeline creation (beyond MQLs)
• Experience in a fast-moving startup or scale-up
• B2B/enterprise sales/SaaS experience is crucial to be successful in this role
• Strong analytical skills to make data-driven decisions for commercial and operational performance
• This role requires an entrepreneurial individual who can take on projects with minimal guidance
• Strong sense of ownership
• Experience with digital channels including LinkedIn advertising
• Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
• Exceptional organisational skills, attention to detail, and a customer-obsessed approach
• Advanced HubSpot skills

Responsibilities

• Design and implement performance marketing strategies using digital platforms to maximise lead generation and conversion
• Proactively investigate and identify high potential opportunities to test and incorporate into the channel mix
• Constantly audit our existing channels/content streams for conversions
• Understanding our target audience to define and bring segmentation strategies to execution for all channels
• Own the distribution channels while ensuring proper tracking, attribution reporting and optimisation of the budget and campaigns
• Make data driven, strategic decisions to optimise channel-mix and optimise CAC
• Experimenting, monitoring and continually optimising targeted campaigns through appropriate channels
• Help manage Cytora’s global website including CMS updates, bug reporting, SEO optimisation, and conversion rate optimisation
• Own, manage and implement best practices in Cytora HubSpot
• Collaborate with the rest of the Marketing team to optimise strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
• Identifying and optimising performance channels
• A/B Testing
• Work with external agencies on design, assets and creative projects

Benefits

• Stock options
• Enhanced parental leave
• Private health insurance - UK only*
• Choice of laptop
• Flexi-working
• ��2000 travel budget
• Company trips
• 25 days of paid holiday + national holidays