Growth Marketing Manager

Summary

Join BAD Marketing as a Growth Marketing Manager and play a pivotal role in scaling and driving the success of digital marketing campaigns. You will be responsible for developing, executing, and overseeing comprehensive digital marketing strategies across various channels, including Meta Ads and Google Ads. Your expertise in direct response strategies and sales funnels will be crucial in driving client profitability. This role requires 3+ years of experience in digital marketing, strong analytical skills, and excellent communication abilities. BAD Marketing offers a collaborative work environment, comprehensive benefits (for US residents), and opportunities for professional development.

Requirements

• 3+ years of experience as a Digital Marketing Strategist or in a related role in the info space
• 3+ years of experience in marketing
• Experience with direct response strategies and sales funnels
• Proven track record in developing and executing successful digital marketing strategies in the information marketing/direct response space
• Expert knowledge of various digital marketing platforms, including Meta, Google, TikTok, etc
• Proficiency in using online marketing tools and staying updated with best practices
• Strong analytical and problem-solving skills
• Ability to collaborate effectively within a team environment
• Excellent time-management and interpersonal communication skills
• Familiarity with Google Analytics and reporting software like Hyros

Responsibilities

• Develop, execute, and oversee comprehensive digital marketing strategies
• Stay up-to-date with the latest digital marketing trends, tools, and technologies
• Manage and optimize various digital marketing channels, including Meta Ads, Google Ads, email marketing, etc
• Analyze ROI and KPIs to ensure the effectiveness and profitability of campaigns
• Create and manage budgets to maximize resource utilization
• Lead and motivate the team to achieve collective objectives and OKRs
• Monitor competitors and provide actionable insights for continuous improvement
• Maintain clear and effective communication with clients to address their needs

Preferred Qualifications

Remote

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results