User Growth Marketing Manager

Summary

Join Binance’s Fiat Team and contribute to scaling global user growth within this leading blockchain ecosystem. You will collaborate with various teams to develop data-driven strategies focused on user acquisition, activation, and retention. Responsibilities include optimizing growth and retention strategies, leading full-funnel user journeys, driving multi-channel user acquisition, setting up and tracking key metrics, conducting A/B tests, tailoring strategies for local markets, and collaborating cross-functionally. The ideal candidate possesses extensive experience in user growth, digital marketing, and global market expertise. Binance offers a dynamic work environment, opportunities for career growth, competitive salary, company benefits, and a work-from-home arrangement (depending on the role).

Requirements

• 8+ yrs in user growth/performance / digital marketing
• Global market experience (MENA, LATAM, SEA, Africa, etc.)
• Strong data mindset, familiar with growth tools & KPIs
• Excellent English communication; multilingual is a plus
• Adaptable, entrepreneurial, and hands-on

Responsibilities

• Optimize growth & retention strategies based on our current global fiat ecosystem
• Lead full-funnel user journeys: acquisition → activation → retention → conversion
• Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
• Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets with deep user insights
• Collaborate cross-functionally to bring strategies to life

Preferred Qualifications

Internet, Web3, or fintech background preferred

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)