Marketing Manager, Growth & Lifecycle

Summary

Join CareMessage, a technology non-profit, as their Marketing Manager, Growth & Lifecycle! Lead the development and execution of impactful marketing campaigns across the buyer and customer lifecycle. Drive pipeline growth, accelerate deal velocity, and support customer adoption and retention through compelling storytelling. Collaborate closely with Sales, Implementation, and Customer Success teams. Manage the marketing content library, ensuring assets are readily available and up-to-date. You will be responsible for creating visually appealing marketing materials and building systems to streamline content distribution. This role requires a strong background in B2B marketing and content creation, with a proven ability to translate technical features into engaging content that drives results. The ideal candidate is detail-oriented, outcome-driven, and passionate about improving health equity.

Requirements

• 3–5 years of experience in B2B marketing, lifecycle marketing, or sales enablement (SaaS or healthcare preferred)
• Demonstrated ability to create content that supports pipeline development and customer outcomes
• High proficiency in Canva and Google Workspace for creating visually appealing marketing collateral; familiarity with HubSpot or other marketing automation tools
• Experience maintaining content libraries, managing version control, and supporting cross-functional enablement
• Strong writing, editing, and communication skills across multiple formats and audiences
• Ability to manage multiple priorities with attention to detail and internal alignment
• Motivated by CareMessage’s mission to improve health equity through technology and storytelling

Responsibilities

• Lifecycle Campaign Execution
• Design and manage multi-channel marketing campaigns across the funnel—spanning email, sequences, webinars, and event follow-up
• Build HubSpot workflows, CTAs, and sequences to support both MQL and CQL development
• Collaborate with Sales and Success to align campaign content with lifecycle and segment-specific goals
• Track performance of campaigns and share actionable insights with cross-functional teams
• Own the customer marketing roadmap, including development and promotion of webinars, newsletters, and other lifecycle campaigns that support adoption, retention, and expansion
• Content Development & Customer Outcome Alignment
• Develop content that clearly ties CareMessage features to measurable customer outcomes (e.g., care gap closure, no-show reduction, patient engagement)
• Create and maintain assets for every stage of the customer journey—including one-pagers, use case decks, onboarding guides, and success plan templates
• Own CareMessage’s marketing content library, including master slide decks, templates, customer-facing tools, and email scripts
• Manage version control, internal accessibility, tagging, and quarterly refresh cycles to ensure content stays relevant
• Build and maintain competitive battlecards and positioning sheets in collaboration with Sales Enablement
• Translate new product releases and feature updates into clear, outcomes-oriented messaging and assets that support adoption and value realization
• Visual & Brand Execution
• Use Canva to develop and maintain visually cohesive marketing materials
• Work with Design or external vendors as needed to align visual identity across channels
• Proactively identify areas where visual content can elevate storytelling (e.g., infographics, outcome snapshots, social cards)
• Cross-Functional Collaboration & Enablement
• Partner with Sales Enablement and CX leaders to roll out new materials and campaigns
• Support training and content onboarding for new materials across Sales, Success, and Implementation
• Maintain close collaboration with the Director of Sales Enablement to align lifecycle content to operational goals and messaging strategy
• Proactively flag outdated or underused assets and recommend sunsetting or repositioning
• Support marketing strategy and execution for conferences and field events—including speaker content, booth collateral, lead capture forms, and post-event follow-up materials
• Completed onboarding and become fluent in CareMessage’s product, messaging, and market segments, including demoing back the product
• Audited all core content assets and mapped them to funnel stages and segment use
• Refreshed or created 2–3 key assets in Canva or Google Slides
• Partnered with Sales Enablement to create a content refresh calendar and battlecard outline
• Launched multiple outbound campaigns (and webinars) and tested email, webinar, and newsletter performance
• Developed updated enablement resources across Sales, Implementation and CS teams
• Launched at least one end-to-end campaign targeting MQL or CQL growth
• Delivered a full suite of updated onboarding and sales collateral for one key segment
• Published at least two competitive battlecards for internal use
• Created a structured content library for team-wide access and documented usage
• Presented initial results from a campaign or asset engagement report to Revenue and Enablement leaders
• Built trust as the primary marketing resource for the CRO and Revenue team

Preferred Qualifications

• Familiarity with the healthcare landscape, including Electronic Medical Records (EMRs), Population Health Tools, Federally Qualified Health Centers (FQHCs), Tribal Health Centers, and Free & Charitable Clinics
• Knowledge of marketing attribution models and experience in tracking and analyzing the customer journey

Benefits

• $105,000 - $105,000 a year
• Flexible work hours; fully remote team
• We believe in equal work for equal pay: all team members performing the same role at the same level are paid similarly, regardless of where they are in the world
• Paid parental leave for biological and adopted children
• Half-day Fridays, every Friday
• 18 paid company holidays, including a one week mid-year and one week end-of-year break
• 9 wellness days to be used for self-care- or anything that comes up in life
• 15 days of PTO
• 1-month (20 working days) paid sabbatical after the 4-year anniversary, and every 4 years thereafter
• Generous medical, dental, and vision insurance for employees and their families
• Health Savings Accounts and Flexible Spending Accounts
• 401k retirement plan
• Short & long-term disability insurance
• $100 per employee yearly wellness budget, with flexibility to spend on physical, emotional, and mental wellness resources
• PerkSpot: Instant access to discounts on products & services from hundreds of vendors
• Annual budget for professional and personal development (webinars, online courses, books, and more)
• Volunteerism incorporated in onboarding and encouraged on an ongoing basis