Growth Marketing Manager

Summary

The job is for a Growth Marketing Manager at Gorilla, a company focused on providing data services to utilities in the quest for carbon neutrality. The role involves developing and implementing multi-channel marketing activities, collaborating with various teams, A/B testing, monitoring KPIs, staying updated with growth marketing trends, managing budgets, and having 3+ years of proven experience as a Growth Marketer or similar role.

Requirements

• 3+ years of proven experience as a Growth Marketer or similar role, with a track record of driving significant business growth through marketing campaigns
• Experience with SaaS B2B brands and running successful campaigns and ABM programs
• Strong analytical skills and proficiency in using data and metrics to inform marketing decisions
• Proficiency in digital marketing tools, including Google Analytics and Google Adwords, social media management platforms, email marketing platforms, Hubspot etc
• Experience with A/B testing and conversion rate optimisation techniques
• Hands-on, creative thinker with a growth mindset, always seeking innovative ways to achieve business objectives
• Highly collaborative and able to work effectively in a fast-paced, dynamic environment

Responsibilities

• Develop and implement data-driven multi-channel marketing activities to drive user acquisition and retention in our strategic accounts and markets
• Collaborate with Sales to identify key target accounts, and build account based marketing plans to optimise performance across the sales funnel
• Collaborate across Content, Product Marketing, and Design to create compelling and engaging campaigns that resonate with our target audience and drive demand
• A/B test and experiment with different marketing tactics to continuously improve campaign performance and user experience
• Monitor key performance indicators (KPIs) and use insights to make data-informed decisions for ongoing optimisation
• Stay up-to-date with the latest trends and best practices in growth marketing, and proactively seek out new opportunities to drive growth
• Manage budgets effectively to ensure maximum return on investment (ROI) and cost-effectiveness of marketing initiatives

Benefits

• Join a team from wherever you'd like to work – equipped with the best technology for remote work
• Access to an office space near you whenever you like, as well as frequent travels to meet your colleagues in person, making sure you’ll never feel lonely