Growth Marketing Manager

Summary

Join Twilio as the next Growth Marketing Manager to drive revenue growth through data-led cross-sell and upsell campaigns. You will collaborate with Marketing, Ops, and Analytics teams to execute and optimize programs across various channels. This role leverages customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that boosts product adoption and revenue growth. Responsibilities include leading and optimizing cross-sell and upsell programs, coordinating omnichannel campaigns, identifying high-impact customer lifecycle moments, designing and running experiments, collaborating with analytics, analyzing performance, and refining strategies. The position requires 5+ years in growth marketing with a SaaS focus, experience with marketing automation tools, and strong analytical and communication skills. The role is remote, based in Ontario, with occasional travel.

Requirements

• 5+ years in growth marketing, with a focus on cross-sell, upsell, and program management in a SaaS environment
• Comfortable using AI for execution across the campaign production process
• Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus
• Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals
• Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities
• Ability to independently analyze data, surface insights, and identify actions
• Skilled in managing complex, multi-team projects with precision and clarity
• Excellent communicator and collaborator across cross-functional teams

Responsibilities

• Lead and optimize cross-sell and upsell marketing programs that drive account expansion
• Coordinate and execute omnichannel campaigns, including email, website, Twilio console, SMS, and in-app channels
• Identify and activate high-impact moments in the customer lifecycle to surface relevant upsell opportunities
• Design and run experiments to test messaging, timing, and channel effectiveness for expansion campaigns
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools
• Continuously analyze performance and use insights to refine strategies and maximize expansion outcomes

Preferred Qualifications

• Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference
• Salesforce, SQL, Looker/Tableau experience
• Technical background with ability to self-serve analytics, understand KPIs and experiment reports
• Past experience with Sendgrid or a similar subscription-based platform is a good qualification

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program