Growth Marketing Manager

Summary

Join TRM Labs, a blockchain intelligence company, as their Growth Marketing Manager (L4) to lead and execute full-funnel demand generation campaigns that drive significant revenue growth. You will own campaign strategy and execution across various customer segments and geographies, collaborating closely with sales and cross-functional teams. This role demands driving substantial pipeline generation, aligning sales and marketing efforts, creating segment-specific campaigns, and executing global campaigns with localized strategies. You will also be responsible for tracking, attributing, and optimizing campaign performance, iterating based on data-driven insights. The ideal candidate will have extensive experience in B2B SaaS marketing, a proven track record of revenue-impacting campaigns, and a strong understanding of marketing to technical or compliance-oriented buyers. This position offers the opportunity to work in a fast-paced, high-growth environment with a mission-driven team.

Requirements

• 5–7 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

Responsibilities

• Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won
• Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity
• Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates
• Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys
• Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact
• Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks

Benefits

• Work alongside top experts and learn every day
• Embrace a growth mindset with development opportunities tailored to your role
• Take on high-impact challenges in a fast-paced, collaborative environment
• To support this intensity, we’re also intentional about rest and recharge. We offer generous benefits, including PTO, Holidays, and Parental Leave for full time employees
• As a remote-first company, TRM Labs is built for global collaboration