Growth Marketing Manager, Media Strategy

Summary

Join Thumbtack's Growth Marketing team as an Audio and Video Channel Expert. You will manage and optimize digital media channels, automate processes, analyze data to improve performance, collaborate with creative and cross-functional teams, and partner with vendors. The ideal candidate possesses 5+ years of experience managing performance and media marketing channels (OTT, Linear TV, etc.), strong analytical skills, and excellent communication. The role offers a virtual-first work model, competitive salary, and various benefits. Thumbtack is a fast-growing company with a positive work environment and a commitment to supporting local economies and small businesses. If you are a highly driven and creative marketing professional looking to build expertise across performance and media marketing disciplines, this is the right role for you.

Requirements

• BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred
• 5 years + of direct experience managing performance and media marketing channels like OTT, Linear TV, Affiliate, Youtube, Streaming Audio, Display, etc
• Eager to learn and stretch across breadth of digital media marketing functions
• High attention to detail and the ability to set and hit aggressive project deadlines
• Ability to thrive within a fast-paced, high stakes but incredibly supportive Growth Marketing team
• Clear, concise communication style and comfort working with a diverse group of people
• Highly analytical and data driven with a strong proficiency in Excel/Google Sheets (pivot tables, vlookups, creating data templates and dashboards)
• Ability to collaborate with cross-functional growth teams across data science, marketing analytics, engineering, and creative teams

Responsibilities

• Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration
• Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting)
• Develop an effective optimization process to quickly identify and respond to changes in performance
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance
• Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time
• Work with measurement partners to constantly evaluate channel incrementality and cost curves
• Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
• Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams

Preferred Qualifications

• Experience scaling OTT, Linear TV, and Streaming Audio
• Experience in a marketplace company and/or high-growth startup
• Experience testing new channels from scratch
• Experience with marketing technology and analytics tools
• Experience handling upwards of $XXM yearly program budgets
• Integrated media / strategy planning experience at an agency
• Basic SQL knowledge

Benefits

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub) in San Francisco
• WiFi reimbursements
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being