Growth Marketing Manager

Summary

Join TestRail as a Growth Marketing Manager and drive pipeline growth, enhancing brand awareness for a leading software quality and DevSecOps brand. Reporting to the head of marketing, you will create and own the brand's strategy, vision, and campaign framework. Collaborate with cross-functional teams and shared services specialists to execute your strategic vision. This role demands a collaborative mindset and experience in managing multifaceted projects. You will also work with other growth marketing managers to share insights and optimize strategies. Success will be measured by growth in pipeline and lead conversion rates, enhanced brand visibility, improved CAC and maximized CLV, and efficient workflows and accurate reporting.

Requirements

• 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
• Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
• Excellent communicator and collaborator with experience managing cross-functional marketing initiatives
• Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives

Responsibilities

• Define and lead growth marketing strategies and the go-to-market vision for your brand, informed by market research and aligned with overarching business goals
• Drive demand generation across paid, organic, and owned channels, increasing lead quality and conversions
• Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities
• Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution
• Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging
• Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making

Preferred Qualifications

• Master’s degree is a plus
• Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage