Growth Marketing Manager, Paid Search

Summary

Join Monarch, a premier financial life management company experiencing rapid growth, as their Growth Marketing Manager, Paid Search (SEM, ASA). You will be responsible for developing, executing, and optimizing paid search campaigns across various platforms. Leverage data-driven strategies to scale acquisition and improve campaign performance. This role requires strong analytical skills, critical thinking, and experience managing large budgets. Monarch offers a fully remote work environment, competitive compensation and equity, a stipend for your workspace, and comprehensive benefits including medical, dental, vision, 401k, unlimited PTO, and a unique 3-day weekend each month. The ideal candidate possesses exceptional analytical skills and a knack for innovative testing. This is a fantastic opportunity to contribute to a mission-driven company and advance your career.

Requirements

• Responsible for growing and managing large 7-figures monthly budget
• Possess exceptional analytical skills, with the ability to interpret campaign performance data, identify trends, and make data-backed decisions to optimize and scale campaigns effectively

Responsibilities

• Plan, launch, and manage paid search campaigns, focusing on Google Ads, Microsoft Advertising, and emerging search platforms to scale digital media spend profitably
• Conduct in-depth keyword research to identify high-intent, cost-effective opportunities
• Develop bidding strategies to maximize ROI, using a mix of manual and automated bidding tactics (e.g., Target ROAS, Maximize Conversions)
• Partner with the Growth Product team to identify CRO opportunities to increase search relevance and design funnel experiments to improve conversion rate for your channel
• Continuously monitor campaign performance, identifying areas for improvement and optimizing for metrics like ROAS, CPA, and CTR
• Perform A/B testing on ad creatives, headlines, and targeting strategies to enhance performance
• Build and implement automation frameworks using platform tools (e.g., Google Ads scripts, automated rules) or third-party solutions to streamline repetitive tasks and improve campaign efficiency
• Analyze search trends, audience behavior, and platform performance to uncover growth opportunities
• Create detailed performance reports with actionable insights for stakeholders, highlighting opportunities for further optimization and scalability
• Work closely with the creative team to develop compelling ad copy and visuals tailored to audience segments
• Collaborate with analytics teams to ensure proper tracking, attribution, and data integration
• Manage weekly and monthly budgets effectively, reallocating resources to high-performing campaigns
• Scale paid search efforts to drive significant user acquisition growth while maintaining profitability

Preferred Qualifications

Critical out-of-box thinking and penchant for continuously testing new hypotheses. Not be afraid to break things in an effort to gain outsized competitive advantage in the marketplace

Benefits

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere
• Competitive cash and equity compensation in a hyper growth, early stage company 🚀
• Stipend to set-up your ideal working environment
• Medical, dental and vision benefits (Full time US only)
• 401k (US only)
• Unlimited PTO
• 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!