Growth Marketing Manager, Paid Digital

Summary

Join Huntress, a fully remote global cybersecurity company, as a Senior Marketing Manager, Paid Digital. You will be responsible for planning and executing B2B paid digital marketing campaigns across various channels like Google, Bing, LinkedIn, and Reddit. The role involves optimizing campaigns for lead generation, collaborating with cross-functional teams, and reporting on key performance indicators (KPIs). You will need to leverage data analytics tools to assess campaign performance and identify areas for improvement. Success in this role requires hands-on experience in paid digital marketing, data analysis, and a proven track record of delivering results. Huntress offers a competitive salary, benefits, and a remote work environment.

Requirements

• 2+ years of professional non-intern experience in running Paid Digital campaigns at a SaaS-based company (B2B preferred)
• Hands-on expertise: proven success supporting multiple campaigns through paid digital (paid social, paid search, programmatic display, and other CPC initiatives), including campaign execution, creative optimization, and A/B testing
• Data Analysis: Experience using data and metrics to measure impact and determine improvements
• Continuous inspection: Support in platform audits and optimizations that will lead to the best-in-class execution, and optimal results for our customers and other team members
• Demonstrates Effective Budget Management: Use data-based decisions and in-channel analysis to ensure campaigns are cost-effective, and assists in reallocating resources effectively across campaigns and channels to maximize ROI
• Drive the right results: Provide inputs to refine goals and KPIs to achieve business objectives, with an emphasis on iterative improvement
• Data Analysis and Reporting: Hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns. Present results and insights to external stakeholders and internal partners
• Bring Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Responsibilities

• Execute and optimize strategies to deliver qualified leads across the full marketing funnel (top, middle, bottom) to support revenue growth globally through paid digital channels
• Recommend and implement campaigns for new target markets, customer segments, and emerging paid channels to attract new Huntress customers
• Manage the day-to-day execution of paid digital campaigns across key channels, including Search (Google, Bing), Social (LinkedIn, Reddit)
• Collaborate effectively with Sr Marketing Managers and cross-functional teams (e.g., Content, Web, Sales) to support key initiatives and drive high-value actions such as trials and demos
• Track, measure, and report on key performance indicators (KPIs) weekly, quarterly, and annually to monitor ROI and share results and insights with the team
• Utilize analytics tools and platforms (e.g., Google Analytics, ad platform analytics) to assess campaign performance, identify trends and areas for improvement, and provide actionable insights to stakeholders
• Regularly monitor Huntress’ digital advertising performance and key metrics against established goals, highlighting opportunities and contributing to benchmark setting
• Support ongoing analysis and rigorous A/B testing plans (ads, landing pages, audiences, etc.), to improve the performance and efficiency of all digital campaigns
• Stay current with paid media industry trends, platform updates, and emerging technologies; proactively test new tools and techniques to learn, optimize campaigns, and drive measurable increases in conversion rates and lead quality

Preferred Qualifications

• Experience in B2B paid marketing within the Cyber Security vertical
• In-house paid digital experience
• Understanding of technical website and SEO needs (sitemap, tags, metas, etc.)
• Experience measuring, analyzing, and optimizing website performance

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth