Growth Marketing Manager

Summary

Join Tebra as a Growth Marketing Manager to spearhead demand generation through innovative strategies and execution. You will optimize conversion rates across various platforms, develop advanced chat strategies, and collaborate with cross-functional teams. Leveraging data and experimentation, you will enhance user experiences and drive demand. This role requires strategic thinking, technical expertise, and creative problem-solving. The position focuses on A/B testing, data analysis, landing page creation, chat strategy execution, and vendor management. You will be responsible for building and managing quarterly experimentation roadmaps.

Requirements

• 4+ years of experience in conversion rate optimization and chat strategy development, ideally in a B2B marketing environment
• Proven expertise in CRO across paid media microsites, landing pages, and email campaigns, with strong A/B testing and multivariate testing skills
• Familiarity with Qualified’s (or similar chat vendor’s) suite of tools and expertise in managing chat vendor relationships
• Strong knowledge of landing page builders and CMS systems (e.g., WordPress)
• Working knowledge of paid media strategies and email marketing optimization
• Skilled in data analysis and tools like Salesforce, Marketo, Google Analytics, and VWO
• Ability to communicate data insights effectively to cross-functional teams and leadership

Responsibilities

• Design and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns
• Identify testing opportunities within campaign workflows in collaboration with the demand generation team
• Develop optimization strategies for layouts, content, modules, CTAs, and functionality to improve conversions on landing pages and via email
• Measure statistical significance and incremental impact of tests using tools such as Salesforce, Google Analytics, and VWO
• Communicate data-driven insights to stakeholders across growth operations, marketing programs, content, and creative teams
• Create and refine high-impact landing pages for paid advertising
• Collaborate with the database marketing team to improve email campaign performance through CRO strategies
• Contribute to campaign-level testing on paid channels (Paid Search, Paid Social, PPL, etc..) to optimize prospect journeys and maximize ROI
• Build and manage quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals
• Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows
• Train and manage AI chatbots, tailoring their performance to enhance customer engagement and demand generation
• Strategically place chat experiences across web properties to maximize engagement and conversions
• Regularly analyze chat performance metrics, iterating strategies to improve interaction quality, response accuracy, and lead qualification
• Collaborate with sales and marketing teams to align chat strategies with broader acquisition and engagement goals
• Lead the partnership with Qualified, ensuring effective use of their tool offerings (e.g., chatbots, conversation routing, and real-time visitor insights)
• Stay updated on Qualified’s latest features and best practices to incorporate into Tebra’s chat strategy
• Serve as the primary contact for Qualified, ensuring seamless tool integration and vendor communication

Preferred Qualifications

Familiarity with HTML/CSS/JS and platforms like Marketo and Salesforce is a plus

Benefits

• Healthcare benefits
• Discount through Dell
• Obe Fitness or Gympass
• LifeWorks Employee Assistance Program