Growth Marketing Manager

Summary

Join Monarch, a top-recommended personal finance app, as their Growth Marketing Manager to lead and scale paid social acquisition programs. You will own campaign strategy, execution, and optimization across various platforms, collaborating with product, analytics, and creative teams. This role requires a technical marketer with creative and quantitative skills, focusing on tracking, attribution, and real business impact. The position offers the opportunity to test other platforms and contribute to the broader growth strategy. Monarch is a fully remote company, welcoming applicants from almost anywhere. The company offers competitive compensation and benefits, including unlimited PTO and a 3-day weekend each month.

Requirements

• 4–6+ years of hands-on experience scaling and managing paid media campaigns in B2C, e-commerce, gaming, or similar high-growth environments
• 2+ years of hands-on keyboard execution and optimization within Meta Ads Manager and 1–2 additional platforms (e.g. TikTok, Reddit, Twitter)
• Proven success using structured experimentation (e.g. A/B testing) to improve performance and extract insights from creative, audience, and UX tests
• Strong track record of using data to drive decisions —skilled in building dashboards, analyzing performance, and optimizing campaigns based on test-and-learn frameworks
• Operates with a strong sense of ownership and curiosity, managing multiple priorities in a fast-paced environment while proactively solving problems and improving technical systems (e.g., pixels, UTMs, tracking)
• Excellent communicator and cross-functional collaborator, capable of clearly articulating tradeoffs, strategies, and results to diverse teams

Responsibilities

• Own and help scale acquisition strategy across paid social channels, including Meta Reddit, TikTok, etc
• Have an interest into testing other channels too, such as traditional, display, podcast, etc
• Lead campaign execution end-to-end, from setup and daily optimization to deep post-campaign analysis and reporting
• Design and run structured A/B tests —from ideation to launch, optimization, and reporting—across creative, audiences, landing pages, and other performance levers
• Translate performance data into actionable insights, presenting results clearly to cross-functional stakeholders and recommending next steps
• Collaborate with creative teams to develop new ad concepts, refine messaging, and scale winning formats

Preferred Qualifications

• Direct experience in subscription-based or fintech environments
• Proficiency in web analytics platforms (e.g. Amplitude, Omni, Tableau, Looker etc.)
• Familiarity with attribution models and the technical side of ad tracking
• Experience running both web and app campaigns, with an understanding of platform-specific nuances
• Exposure to offline channels (e.g. podcasts, traditional media) and interest in exploring new channels

Benefits

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere
• Competitive cash and equity compensation in a hyper growth, early stage company 🚀
• Stipend to set-up your ideal working environment
• Competitive Benefit Plans for employees based on your location (e.g. in the US we offer: Medical, dental and vision benefits and the ability to contribute to a 401k plan)
• Unlimited PTO
• 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!