Growth Marketing Manager, Paid Search

Summary

Join Birdy Grey as their Growth Marketing Manager, Paid Search, and play a key role in designing and executing their paid media marketing strategy. This remote position, with occasional travel to the LA or NY office, focuses primarily on Paid Search and Shopping campaigns but offers opportunities to support other channels. You will be responsible for building annual, quarterly, and monthly plans, optimizing campaigns, analyzing performance, and identifying new tactics. Success in this role requires extensive experience in paid search and shopping, strong analytical skills, and the ability to work cross-functionally. Birdy Grey offers a competitive compensation package, including comprehensive healthcare, retirement benefits, generous PTO, wellness perks, and flexible work arrangements.

Requirements

• Bachelor’s Degree
• 5-7+ years of experience in digital marketing with a focus on paid search and shopping
• Advanced campaign management experience required for paid search and shopping (including PMax) including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
• Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
• Ability to manage and optimize product feeds to align with best practices
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and how certain channels support the overall marketing program
• Proficiency in Excel & data analytics platforms
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and take initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels

Responsibilities

• Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via paid search and shopping and work closely with other channel managers to drive efficiencies
• Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our paid search/shopping campaigns from ideation to execution
• Align channel level forecasts tied to marketing & business KPIs
• Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
• Analyze and track channel performance to provide recommendations and opportunities
• Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
• Identify and vet new and emerging tactics as they relate to marketing goals
• Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
• Manage tags and pixels, product feeds, and audiences as they pertain to each channel
• Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations

Preferred Qualifications

• Mandarin Fluency
• Start-up experience
• Agency experience
• DTC experience
• Interest and knowledge in the fashion and bridal industry

Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave