Growth Marketing Manager, SEO

Summary

Join CookUnity's Growth Marketing Team as an SEO Manager and develop and execute comprehensive SEO strategies to drive traffic, user engagement, and conversions across web and mobile platforms. You will lead technical SEO initiatives, manage an SEO agency, collaborate with cross-functional teams, and optimize app store presence. This role demands deep technical SEO expertise, proven cross-functional collaboration, and strategic thinking in a fast-paced startup environment. You will be responsible for managing multiple projects, analyzing competitor strategies, and staying updated on SEO trends. The ideal candidate possesses at least 5 years of SEO experience, including technical SEO and management experience. A Bachelor's degree in a related field is required.

Requirements

• At least 5 years of experience in all areas of SEO (Technical, On-Page, and Off-Page), with a proven track record of delivering results
• Minimum of 4 years of hands-on experience with technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more
• Demonstrated success managing cross-functional SEO projects with Product and Engineering teams
• Deep understanding of E-E-A-T, Helpful Content guidelines, and the evolving landscape of AI-powered search
• Strong experience collaborating with content teams to integrate SEO into content strategy and execution
• Strong analytical and problem-solving skills with experience using analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc
• At least 3 years of experience in a managerial role, leading SEO strategies and managing SEO teams or agencies
• Experience in fast-paced startup environments, demonstrating adaptability, grit, and execution speed
• Excellent communication and influence skills with the ability to distill complex SEO opportunities into compelling, actionable business cases
• Strong project management skills with experience in managing multiple projects simultaneously
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Responsibilities

• Own and drive all facets of SEO (technical, on-page, off-page, content) to increase traffic, visibility, and conversion
• Lead and champion technical SEO initiatives, including performance audits, site speed improvements, structured data/schema, mobile optimization, crawlability, and indexation
• Lead and execute App Store Optimization (ASO) to drive discoverability and downloads across the App Store and Google Play
• Manage and mentor our SEO agency, ensuring delivery against KPIs, and bringing the right balance of strategic oversight and hands-on execution
• Collaborate with Product & Engineering to ensure clean, scalable, and SEO-friendly site architecture and technical performance improvements
• Partner cross-functionally with content marketing team to develop scalable, high-quality content strategies that adhere to Google’s Helpful Content and E-E-A-T guidelines
• Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility
• Develop and maintain reporting dashboards, using tools like GA4, Search Console, Ahrefs, SEMrush, Looker/Data Studio to track performance, identify opportunities, and share results with stakeholders
• Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning
• Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive
• Keep us ahead of the curve by staying up-to-date with SEO trends, Google algorithm changes, and AI Search developments

Preferred Qualifications

• A Master’s degree or additional certifications (e.g., Google Analytics, SEO certifications) is a plus
• Experience with AI-assisted content production, AI SEO optimization, and AI-focused technical SEO is highly desired
• Experience in DTC ecommerce/food-tech, and/or marketplace businesses is highly desired

Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from start date
• Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Compassionate Leave: 3-5 days each time the need arises
• Personalized English coach
• If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate