Growth Marketing Specialist

Summary

Join Solo, a leading API and Service Mesh Management Platform company, as a Growth Marketing Specialist. You will drive full-funnel engagement and conversion through digital and field marketing tactics. This role requires collaboration with cross-functional teams to execute growth strategies, test new channels, and optimize performance. You will analyze marketing campaigns, track KPIs, and conduct A/B testing. The ideal candidate possesses strong analytical skills, experience with digital marketing tools, and excellent communication abilities. This position offers the opportunity to work in a dynamic, fast-paced startup environment.

Requirements

• 1-3 years of experience in a growth marketing, digital marketing, demand generation or business/sales development role
• Strong analytical mindset with experience using data to drive decision-making
• Hands-on experience with digital marketing tools (Google Ads, Rollworks, Salesforce, Marketo, Qualified, etc.)
• Exposure to field marketing tactics, including event planning, partnerships, and direct outreach
• Ability to quickly master new technologies and buying personas and translate that knowledge into compelling campaigns and programs
• Excellent copywriting and editing skills, including the ability to write for different media and audiences
• Articulate, polished written, verbal and presentation skills
• Comfortable in a fast-paced startup environment with a bias for action and iteration
• Results oriented with a ‘roll up the sleeves’ attitude
• Excellent communication and project management skills with keen attention to detail and the ability to smoothly manage complex concurrent projects
• Demonstrated ability to work in a diverse, multicultural environment and collaborate with individuals from a variety of backgrounds
• Ability to travel on occasion within the US and internationally to support events

Responsibilities

• Develop, execute, and analyze digital marketing campaigns across web/SEO, paid media, email, and social channels
• Support field marketing initiatives, including event planning, field swag/customer gifting, partnerships, along with both ABM and grassroots campaigns
• Provide visibility and insight into marketing campaigns and tactics to sales and SDR teams to assist in contextual, timely lead follow-up and sales activation
• Use data analytics tools (Google Analytics, Domo, etc.) to track KPIs, identify trends, and optimize performance
• Collaborate with product, product marketing, sales development, sales, and sales engineering teams to create and implement marketing experiments
• Conduct A/B tests on messaging, landing pages, and marketing automation workflows
• Support web marketing programs including web chat (qualified) experiences, SEO, and conversion rate optimization tactics
• Manage budget allocation and report on ROI for marketing initiatives
• Stay ahead of industry trends, emerging marketing technologies, and best practices