GTM Lead

Summary

Join ServiceNow as the Technology Industry Go to Market Lead (GTM) – AMS, collaborating with customer-centric sales teams and internal functions (marketing, product, customer success, partners) to tailor ServiceNow solutions for the technology market and specific clients. You will work closely with strategic technology accounts, engaging senior and C-suite stakeholders to enhance messaging and communication. As the main regional point of contact, you will build trusted relationships with customer and partner executives, contributing significantly to revenue growth. This role demands pipeline development, sales progression through industry expertise, partner development, and business analysis to drive results. The ideal candidate is a visionary, fact-based, and comfortable with both strategic planning and hands-on execution in a fast-paced environment.

Requirements

• AI - Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 10+ years of experience in the Technology Industry with proven success in guiding strategy, operations and day to day functions within a Technology company
• 5+ years of Enterprise Platform Software selling into Technology Industry organizations as a subject matter expert or in a business development, business consulting, solution consulting, or similar capacity
• Exceptional written and verbal communication skills – strategic, top down, concise
• Ability to develop trusted advisor relationships with customers and sales organizations; demonstrated ability to advise and influence senior leaders, multiple teams / departments on strategy, messaging and customer engagement
• Experience producing thought leadership content and communications for an international audience
• Resourceful, self-motivated and able to prioritize independently shifting workloads in a dynamic, high growth environment

Responsibilities

• Customer Focused Pipeline Development – operate as the industry expert for Technology Industry, introducing and educating executives and senior leaders to ServiceNow through leadership and participation with customers at industry events, executive business reviews, etc.  This activity should directly lead to new pipeline creation
• Sales Oriented Pipeline Progression - Partnering with account executives and their teams to progress pipeline by infusing industry expertise (solution, messaging, etc.) into account strategy, forming relationships with key buying center executives, and helping shorten deal lifecycles by helping the team highlight the business value and competitive differentiators
• Partner Development & Execution – leading priorities with select (top 3-4) partners to support in industry leadership positioning, enablement and customer development.  Focus should be an accelerant for customer focused pipeline priorities
• Analyze, Drive & Report on The Business – analyzing the regional business to understand trends, opportunities, needs, KPI impact and movement against goals, and use that to feed/fuel customer efforts within this sector. Utilize data to influence / change behaviors to drive results and reinforce high-yield actions