GTM Analyst Lead

Summary

Join MagicSchool, a leading generative AI platform for teachers, as a GTM Analyst Lead. You will play a key role in shaping and executing go-to-market strategies, leveraging your analytical expertise to drive data-informed decisions and optimize marketing and sales performance. This role involves building a multi-touch marketing attribution model, creating executive-level reporting, and improving marketing investments. You will collaborate with cross-functional teams, mentor junior analysts, and translate complex data into actionable insights. The ideal candidate possesses a Bachelor's degree, strong analytical skills (SQL, BI tools), and 2-4 years of relevant experience in B2B marketing/sales/customer analytics. MagicSchool offers a flexible work-from-home environment, unlimited time off, employer-paid health insurance, stock options, 401k matching, and a monthly wellness stipend.

Requirements

• Bachelor’s degree in Business, Economics, Data Analytics, or a related field
• Strong skills in data analysis tools such as SQL, BI Tools, and spreadsheets
• Familiarity with CRM platforms like Salesforce and data visualization tools
• Ability to translate complex data into clear, actionable insights for diverse audiences
• Demonstrated capability to identify challenges and develop strategic solutions
• Comfortable working in fast-paced environments with shifting priorities
• 2-4 years of experience in B2B marketing/sales/customer analytics, business analytics, or a related field
• Proven track record of supporting marketing teams through data-driven strategies, including attribution modeling or other marketing measurement methodologies
• Strong understanding of B2B sales motions, including inbound and outbound

Responsibilities

• Analyze campaign effectiveness, marketing spend ROI, sales performance, pipeline health, and market trends to identify growth opportunities and areas for improvement
• Align marketing plans and objectives with expectations from finance and go-to-market
• Develop and maintain dashboards and reports that track key performance indicators (KPIs), providing actionable insights to marketing leadership
• Identify inefficiencies in marketing/sales processes and recommend data-driven solutions to enhance operational effectiveness
• Work closely with marketing, sales, customer experience, finance, and product teams to ensure cohesive strategy execution and alignment across departments
• Mentor and help support junior analysts on the team, and transform datasets for use by business analysts

Preferred Qualifications

• Experience working in EdTech
• Experience working in Product-Led-Growth start-ups
• Direct experience as marketer or seller
• Exposure to financial modeling and forecasting techniques

Benefits

• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live
• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums
• Every employee is offered generous stock options, vested over 4 years
• Plus a 401k match & monthly wellness stipend