GTM Media Strategy & Measurement Manager

Summary

Join Fetch Rewards as a GTM Media Strategy & Measurement Manager and become the strategic and analytical backbone for our media offerings. This cross-functional role ensures alignment between data-driven media strategies and the evolving needs of our sales and consumer engagement efforts. You will act as a subject matter expert in media strategy, equip sales teams with effective materials, leverage SQL and analytics tools for deep performance analyses, collaborate with cross-functional teams, and help shape Fetch’s media measurement strategy. This full-time role can be based in one of our US offices or remotely in the United States. The ideal candidate has 8+ years of experience in media, digital marketing, or performance analytics, proficiency in SQL, excellent communication skills, and a sales-oriented mindset. Fetch offers competitive compensation, including base salary, equity, and comprehensive benefits.

Requirements

• 8+ years of experience in media, digital marketing, ad tech, or performance analytics. Familiarity with retail media networks and/or rewards-based e-commerce platforms is a strong plus
• Proficient in SQL and experienced in turning raw data into compelling stories. Able to confidently present insights and recommendations to stakeholders at all levels
• Comfortable crafting messaging and presentations that resonate with both internal and external audiences, with a focus on clarity and value delivery
• Experience working with sales teams or in a sales support role, with strong skills in creating and presenting client-facing materials
• Bias toward action with a proven ability to manage multiple projects simultaneously. Flexible and adaptable in a constantly evolving environment
• 8+ years of experience in digital strategy, analytics, or sales enablement
• Experience in media planning, buying, performance analysis, with knowledge of digital channels (e.g., programmatic, social, search)
• Proficiency in SQL (a must) and data analytics tools
• Entrepreneurial spirit and a self-starter with great attention to detail
• Strong written and verbal communication skills, with the ability to create compelling narratives and reports for sales and client discussions

Responsibilities

• Media Activation: Act as a subject matter expert in media strategy, helping shape campaign and audience targeting approaches that align with business objectives, market dynamics, and user engagement goals
• Sales Enablement: Equip sales teams with effective materials, including playbooks, case studies, and presentations, to articulate the value of our media and audience offerings
• Data Analysis & Insights: Leverage SQL and analytics tools to conduct deep performance analyses of campaigns and consumer behaviors. Derive actionable insights to inform optimizations and strategic roadmap discussions
• Cross-functional Collaboration: Serve as a central hub, collaborating with product, sales, analytics, and marketing teams to ensure smooth execution of strategies. Support alignment on goals, expectations, and timelines
• Media Measurement Innovation: Help shape Fetch’s media measurement strategy by identifying the right methodologies, signals, and frameworks to quantify media impact across our platform. Partner closely with analytics, product, and marketing teams to inform the development of scalable solutions that demonstrate incrementality, attribution, and full-funnel value for partners

Preferred Qualifications

• Experience with the CPG, Retail and/or Restaurant
• Proven track record of successful product launches

Benefits

• We offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $144,468-$163,851
• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets : We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education : Fetch provides ten thousand per year in education reimbursement
• Employee Resource Groups : Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule
• Calvin Care Cash : Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment : Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home