Gtm Strategy Manager & Operations Manager

Summary

Join Nivoda, a rapidly scaling company, as the Go To Market Strategy & Ops Manager and shape our market presence. You will define and evolve our brand story, optimize our website, and develop a comprehensive content strategy. This high-visibility role requires strategic thinking, creativity, and execution. You will manage internal and external resources, ensuring alignment with brand messaging and business goals. The position demands strong leadership and experience in brand strategy and marketing. Nivoda offers a fast-paced, multinational environment, remote work flexibility, and generous benefits.

Requirements

• Bachelor’s degree in Business, Advertising, Marketing or a related field
• 5+ years of experience in brand strategy or marketing leadership
• Proven track record of building and growing a multi faceted brand portfolio
• Proven track record of managing internal and external resources to hit business goals

Responsibilities

• Define Our Brand Strategy and Story
• Define and continuously evolve the company’s brand and story across our marketplace and retail tools to reflect the growing Nivoda portfolio
• Create consistent messaging and strategy to speak to the different Nivoda audiences, including jewellers, diamond and gemstone suppliers, and consumers
• Ensure a strong and cohesive visual identity across all marketing and brand assets, including managing external design resources to produce high-quality creative work
• Optimise the strategy, content, and user experience of the Nivoda website
• Continuously monitor and update the Nivoda website for SEO performance and inbound opportunity conversion
• Develop and oversee a content strategy that solidifies Nivoda’s place as the market leader
• Create value add content such as blogs, podcasts, videos, and more for every stage of the marketing funnel
• Build and execute a proactive third party validation strategy to enhance brand credibility, including cultivating relationships and creating content with media representatives and key industry influencers
• Develop a social media strategy that drives brand awareness and engagement
• Oversee and act as the primary liaison between Nivoda and external agencies, freelancers, and consultants across the above initiatives
• Ensure all external resources align with brand messaging, business goals, and quality standards
• Negotiate contracts, manage budgets, and track performance to maximize ROI

Preferred Qualifications

• Experience in luxury goods, marketplaces, or the diamond industry
• Familiarity with B2B, B2C, and marketplace marketing strategies
• Excellent communication and project management skills, with the ability to work cross-functionally
• Strong viewpoint on how brand-building principles enhance performance marketing tactics and sales opportunity creation
• Ability to balance strategic planning with tactical execution
• Strong problem-solving skills and a proactive approach to overcoming challenges
• Ability to manage multiple priorities in a fast-paced, high-growth environment

Benefits

• Fast-paced and multinational working environment
• Collaboration with global teams offering diverse experiences and perspectives
• The opportunity to be part of a hyper-growth scale-up
• Flexibility with remote working
• Generous holiday allowance
• Medical aid through Discovery