GTM Technical Enablement Lead

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as a seasoned GTM Technical Enablement Lead. You will design, implement, and improve enablement programs for sales, solutions consulting, and customer success teams. Responsibilities include creating engaging technical materials, collaborating with product and engineering teams, defining success metrics, and ensuring teams understand the value of Apollo's AI-driven sales approach. You will also deliver interactive sessions, conduct technical deep-dives, and provide coaching and support. The ideal candidate has 5+ years of relevant experience in a technical GTM role within a SaaS or AI-focused company, proven success in technical sales enablement, and exceptional communication skills. This role requires hands-on experience with modern GTM tech stacks and the ability to translate product capabilities into clear customer value narratives.

Requirements

• 5+ years of relevant experience in Sales Engineering, Solutions Consulting, Technical Enablement, or a similar technical GTM role
• Proven track record in a technical sales enablement role within a SaaS or AI-focused technology company
• Hands-on experience with modern GTM tech stacks, CRM, automation tools, and AI-driven platforms
• Exceptional communication and presentation skills; comfortable articulating complex technical concepts clearly to diverse audiences
• Demonstrated ability to translate product capabilities into clear customer value narratives
• Experience designing, deploying, and measuring the impact of technical enablement programs
• Strong problem-solving skills and an ability to thrive in fast-paced, dynamic environments

Responsibilities

• Leading the design, implementation, and continuous improvement of Apollo’s GTM technical enablement strategies and programs
• Creating and delivering engaging, insightful technical enablement materials including product demos, technical playbooks, competitive positioning, and sales narratives
• Collaborating closely with product, engineering, and marketing teams to distill complex product innovations into clear, actionable content
• Defining and tracking clear success metrics for enablement effectiveness, adjusting strategies based on feedback and data insights
• Ensuring the Apollo GTM teams deeply understand and can effectively articulate the business value of an agentic AI-driven sales approach
• Partnering closely with GTM leadership to drive strategic enablement initiatives aligned with Apollo’s growth objectives
• Staying current with GTM tech stack trends and proactively incorporating emerging technologies and methods into enablement programs
• Designing and delivering interactive enablement sessions and workshops to sales, solutions, and customer success teams
• Conducting technical deep-dives and training sessions to enhance team proficiency in Apollo’s product suite and agentic AI workflows
• Continuously assessing team enablement needs and swiftly adapting content and delivery approaches
• Serving as a technical enablement champion, proactively engaging teams to uncover knowledge gaps and foster continuous learning
• Regularly collaborating cross-functionally with product and engineering to stay ahead of platform updates, ensuring GTM teams remain informed and agile
• Providing coaching and consultative support to sales and solutions teams on complex customer scenarios and product positioning

Preferred Qualifications

• Previous direct sales experience or customer-facing technical sales roles
• Experience with revenue operations, outbound sales strategy, or growth-focused initiatives
• Background in data-driven decision-making, with proficiency in analytics and reporting tools
• Familiarity with responsible AI principles and an understanding of ethical AI practices
• Entrepreneurial mindset with prior experience in startup environments or fast-growing tech companies