Head Of Account Based Marketing

Summary

Join Thoughtful AI as the Head of Account-Based Marketing (ABM) and lead the transformation of how healthcare organizations engage with advanced AI solutions. You will develop and execute targeted ABM campaigns, leverage data-driven decision-making, and manage ABM initiatives to drive meaningful engagement with target accounts. Collaborate closely with cross-functional teams to ensure alignment and deliver measurable outcomes. As a strategic marketer, you will design and implement ABM initiatives, converting enterprise accounts into lasting partnerships. Your creative and analytical approach will be invaluable in helping healthcare organizations unlock their potential. This role requires a Bachelor's degree or equivalent experience, 5+ years of B2B marketing experience with 2+ years in ABM, and proficiency in ABM platforms and tools. Thoughtful AI offers a competitive salary, bonus, stock options, and comprehensive benefits.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field, or eight years of equivalent work experience
• 5+ years of B2B marketing experience, with 2+ years specifically in ABM, preferably in the healthcare or technology sector
• Demonstrated success in designing and executing ABM programs for enterprise accounts that deliver measurable business outcomes
• Proficiency in ABM platforms (e.g., Demandbase, 6sense), CRM (e.g., HubSpot, Salesforce), and marketing automation tools (e.g., HubSpot, Marketo)
• Exceptional written and verbal communication skills with a proven ability to craft compelling narratives
• Highly organized with a track record of managing multiple campaigns simultaneously

Responsibilities

• Lead Account-Based Marketing Strategy: Develop and execute targeted ABM campaigns designed to engage and convert enterprise healthcare accounts, tailoring strategies to address specific personas and organizational needs
• Drive Data-Driven Decision Making: Leverage intent data, CRM insights, and analytics to optimize ABM programs, ensuring each initiative aligns with both customer needs and business goals
• Exemplify Impeccable Project Management: Manage end-to-end execution of ABM initiatives, ensuring seamless collaboration, timely delivery, and high-impact results
• Own Thoughtful AI’s ICP: Expand and curate the master ICP list. This includes continued enrichment, refinement, expansion, and segmentation. This list is what will power our outbound, content, and paid media strategies
• Act as a Trusted Marketing Partner: Serve as the strategic marketing advisor to the sales team, providing insights, messaging frameworks, and account-specific collateral that enable personalized and effective outreach
• Drive Content Personalization and Development: Collaborate with the content team to create engaging, account-specific assets such as case studies, whitepapers, and campaign landing pages tailored to the buyer’s journey
• Evaluate Campaign Performance: Monitor and analyze the performance of ABM initiatives, providing insights and recommendations to refine strategies and maximize ROI
• Champion Cross-Functional Collaboration: Work closely with internal teams, including sales, product marketing, and customer success, to ensure seamless alignment and execution of ABM campaigns across the organization

Preferred Qualifications

• Experience working within the healthcare industry or other highly regulated environments
• Strong understanding of healthcare buyer personas and their unique challenges
• A creative problem-solver with a passion for innovation and experimentation in marketing
• Experience leading cross-functional teams to achieve shared goals
• Proven ability to influence and build consensus with senior internal and external stakeholders

Benefits

• Market-leading base salary and bonus
• Employee stock options
• Medical, dental, and vision insurance for you and your dependents
• We expect you to unwind and disconnect for three weeks per year while still getting paid