Head of Marketing

Summary

Join EXUS, a global technology company specializing in debt collection software, as the Head of Marketing. You will play a pivotal role in accelerating EXUS’s growth by transforming the marketing function into a strategic growth engine. Working closely with the sales team, you will drive significant B2B growth. You will own the global marketing strategy, lead a high-performing team, and focus on pipeline generation, product positioning, and customer advocacy. This is an opportunity to make a meaningful impact in a company with strong momentum. The role involves building a scalable demand generation engine, launching ABM programs, and developing marketing plans with clear KPIs. You will also oversee brand building, content creation, product marketing, and customer advocacy programs.

Requirements

• Proven experience in B2B SaaS marketing (ideally in enterprise sales cycles)
• Deep understanding of demand generation, ABM, and product marketing
• Strong strategic thinking and executional leadership
• Experience leading and scaling marketing teams in high-growth environments
• Excellent collaboration with Sales, Product, and Customer Success
• Familiarity with marketing automation tools

Responsibilities

• Build a scalable demand generation engine to support 50% YoY ARR growth
• Launch account-based marketing (ABM) programs targeting strategic enterprise accounts
• Partner with Sales to define and optimize the full funnel (MQL → Revenue)
• Own the global marketing strategy, aligning with GTM and company objectives
• Develop annual and quarterly marketing plans with clear KPIs
• Lead market segmentation, competitive positioning, and pricing input
• Elevate Exus’s brand and thought leadership in enterprise collections technology
• Oversee the development of high-quality content and campaigns across channels
• Ensure messaging consistency across markets, segments, and teams
• Develop and maintain positioning, battle cards, and sales collateral
• Lead go-to-market strategies for new product capabilities and verticals
• Build a robust customer marketing program: case studies, references, expansion plays
• Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)
• Drive referral and reputation-led growth to increase pipeline efficiency
• Own marketing analytics, reporting, and budget
• Optimise campaign performance using A/B testing and analytics
• Oversee visual and verbal brand consistency across channels
• Improve attribution and ROI tracking using tools like HubSpot
• Line manage inbound/outbound/content marketers and external suppliers
• Guide the team with clear KPIs across pipeline, influence, and efficiency
• Coordinate with sales, product, and customer success teams for full alignment

Preferred Qualifications

• Experience in marketing to financial services or utilities
• Exposure to SaaS, subscription, or recurring revenue business models
• Played a key role in growing a company from $10M to $100M+ ARR or similar scale
• Familiarity with HubSpot and modern marketing automation tools

Benefits

• Fully remote work setup
• Competitive salary (fixed)
• Inclusive work environment & Well-being Program
• Private health insurance allowance
• Unlimited time off