Head of Marketing

Summary

Join EXUS, a global technology company specializing in debt collections software, as the Head of Marketing. You will lead the transformation of Exus's marketing function into a strategic growth engine, driving 10X recurring revenue growth over the next five years. This role involves owning the global marketing strategy, aligning with sales, and leading a high-performing team focused on pipeline generation, product positioning, and customer advocacy. You will be responsible for building a scalable demand generation engine, launching account-based marketing programs, and developing annual and quarterly marketing plans with clear KPIs. You will also oversee brand and content development, product marketing, customer advocacy, and marketing operations, ensuring alignment with sales, product, and customer success teams.

Requirements

• Proven experience in B2B SaaS marketing (ideally in enterprise sales cycles)
• Deep understanding of demand generation, ABM, and product marketing
• Strong strategic thinking and executional leadership
• Experience leading and scaling marketing teams in high-growth environments
• Excellent collaboration with Sales, Product, and Customer Success
• Familiarity with marketing automation tools

Responsibilities

• Build a scalable demand generation engine to support 50% YoY ARR growth
• Launch account-based marketing (ABM) programs targeting strategic enterprise accounts
• Partner with Sales to define and optimize the full funnel (MQL → Revenue)
• Own the global marketing strategy, aligning with GTM and company objectives
• Develop annual and quarterly marketing plans with clear KPIs
• Lead market segmentation, competitive positioning, and pricing input
• Elevate Exus’s brand and thought leadership in enterprise collections technology
• Oversee the development of high-quality content and campaigns across channels
• Ensure messaging consistency across markets, segments, and teams
• Develop and maintain positioning, battle cards, and sales collateral
• Lead go-to-market strategies for new product capabilities and verticals
• Build a robust customer marketing program: case studies, references, expansion plays
• Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)
• Drive referral and reputation-led growth to increase pipeline efficiency
• Own marketing analytics, reporting, and budget
• Optimise campaign performance using A/B testing and analytics
• Oversee visual and verbal brand consistency across channels
• Improve attribution and ROI tracking using tools like HubSpot
• Line manage inbound/outbound/content marketers and external suppliers
• Guide the team with clear KPIs across pipeline, influence, and efficiency
• Coordinate with sales, product, and customer success teams for full alignment

Benefits

• Fully remote work setup
• Competitive salary (fixed)
• Inclusive work environment & Well-being Program
• Private health insurance allowance
• Unlimited time off